Social Media Specialist
Job details
- Location
- Holyoke, Massachusetts
- Work type
- Onsite
- Compensation
- $50,000 - $60,000/yr
- Posted
- Jan 23, 2026
- Apply on
- paycomonline.net
About this role
Are you the person who sees a great moment and immediately thinks “this would crush on TikTok”? Do you love
creating content, telling stories, and watching engagement climb? If so — we want you on our team.
Gary Rome Auto Group is looking for a Social Media Leader who’s equal parts creative, organized, and plugged
into trends to help bring our brands to life across social platforms.
What You’ll Do
● Create engaging content for Instagram, Facebook, TikTok, YouTube Shorts, and beyond
● Film and edit short-form videos, reels, stories, and posts
● Build and manage a content calendar that supports sales, service, community events and company culture
● Write authentic captions, not corporate
● Spot trends early and put your own spin on them
● Engage with followers, respond to comments/messages, and help grow our community
● Collaborate with sales, service, and carwash teams to highlight real moments and real people
● Track what works, what doesn’t, and bring ideas to improve performance