Social Media Specialist

About Ripley’s Believe It or Not! World Entertainment

For over 100 years, Ripley’s Believe It or Not! World Entertainment has been a leader in location-based family entertainment. Built on the foundation of a daily newspaper cartoon in 1918 — still in print today — Ripley’s has grown to be a world leader in family entertainment, expanding to include more than 100 attractions in 9 countries around the world. Along with Ripley’s Believe It or Not! Odditoriums, Guinness World Records Attractions, Aquariums, WaxWorks, traveling shows, and miniature golf, the world of Ripley’s continues to grow through exciting new experiences, content, and books for all ages.

Learn more about Ripley’s by visiting Ripleys.com.

Job Description: 

We are on the hunt for a creative and driven Social Media Specialist to join our team and help support our digital presence! This role will focus on managing and growing Ripley’s Believe It or Not! and Ripley’s Aquariums’ social media platforms by creating, scheduling, and engaging with content that sparks curiosity and builds community. From crafting captivating captions to collaborating with influencers, the Social Media Specialist will be at the heart of Ripley’s online storytelling.

You’ll work closely with key team members to develop and execute innovative campaigns, short-form video content, and social strategies that align with our offbeat and adventurous identity. If you’re an experienced social media enthusiast with a passion for trends, storytelling, and discovering new ways to connect, we’d love to have you on board!

As a part of the application process, please submit a one minute or less video telling us why you are the perfect fit for the Social Media Specialist role at Ripley’s Believe It or Not!

In your video, we encourage you to:

• Introduce yourself and share your background

• Highlight your experience with social media content creation, strategy, or management

• Display your creative editing skills 

• Showcase your personality, creativity, and on-camera presence

This is your chance to stand out, have fun, and show us what makes your voice unique. We’re looking for engaging storytellers who aren’t afraid to think outside the ordinary.

Location: Orlando, FL (On-Site) 

Job Type: Full-time, salary (We are not accepting contract positions)

Responsibilities:

• Create, publish, and share daily content across all platforms, including but not limited to, Instagram, Facebook, X/Twitter, Threads, and TikTok.

• Develop, plan and execute content calendar across all organic social channels.
• Ideate, film, script, and edit short-form social videos for TikTok and Reels. 
• Develop and recommend social-first strategies, campaigns, and content ideas in cross departmental brainstorms. 
• Act as an on-camera host for short form and long form content. 
• Proficient in TikTok editor, Reels editor, CapCut, Davinci Resolve or comparable video editing software. 

• Track KPIs by executing weekly reports.
• Work cross-departmentally with graphic designers and video team to develop content. 
• Manage influencer collaborations and contracts.
• Work closely with Marketing and PR to understand objectives 
• Stay on top of the latest social media trends to best inform content decisions

Required skills:

• 1+ years of experience in social media marketing or digital marketing
• Strong short-form copywriting and copyediting skills 
• Strong native understanding of all social platforms (TikTok, Instagram, Facebook, and Threads.
• A passion for visual storytelling and creating trendy, engaging content
• Ability to work with strict deadlines and tight turnaround times.
• Work in a team environment, have a flexible attitude, and ability to adapt to shifting priorities.
• Ability to manage multiple projects and collaborate with our on-site managers and other departments.

• A positive, solution-oriented attitude with great organizational and multitasking skills
• Ability to work collaboratively as well as independently 
• Experience working in platforms such as Sprout Social, Klear, and Monday.com is a plus. 
• Willingness and ability to travel as needed.

Additionally, as part of our onboarding process, you will be required to complete a comprehensive job rotation program through various roles within our attractions. This will involve directly interacting with our Guests to gain a comprehensive understanding or our operations and gain valuable insight into our Guest’s needs and expectations.

Benefits:

Ripley’s Team Members are eligible to participate in the benefits plans established by the Company, subject to the participation and eligibility requirements of those plans. Benefits offered to full time employees include: 

• Medical Insurance: Choice of plans available including dental and vision coverage
• Long Term Disability and Life Insurance
• 401(k) Retirement Plan
• Vacation and Sick Leave 

Please provide a link to your video.