Title:

VIE - US Rare Disease Brand Manager

Company:

Ipsen Pharma (SAS)

 

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

 Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.

Job Description:

V.I.E (Volontariat International en Entreprise) is a program run by Business France, the French government agency. It allows young professionals from the European Economic Area to work for a French company outside of France for a limited period. Participants are not Ipsen employees but have a special V.I.E status. ​

To take part in the program, there are specific eligibility criteria that must be met and will be verified by Business France. Those who do not meet the eligibility criteria cannot be part of this program but can apply to other opportunities within Ipsen.​

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The US rare disease Brand Manager is responsible for supporting the execution of marketing plans and operations for in-line rare disease products.

The Brand Manager is fully responsible for delivering assigned initiatives with a level of attention to detail and strong execution.

 Main Responsibilities

Core activities

• Support the rare disease marketing teams with the implementation brand plans to achieve brand objectives

• Support the coordination and execution of the brand plan (e.g. development of promotional collateral in partnership with agency, congress planning and management, speaker program content development, field training material development)

• Lead the implementation of assigned initiatives (campaign and material development, sales meeting planning, KOL ad-board preparation, internal communications,) across a broad range of marketing/commercial topics utilising excellent project management skills to achieve project goals.

• Work closely with vendors to conceptualize, develop, and execute promotional materials and programs

• Identify innovative and compliant mechanisms to engage and learn from key customers to differentiate Ipsen based on key company and portfolio needs

• Apply creativity, innovation & out-of-box thinking to enhance impact of support

• Ensure that the brand marketing spend on assigned projects is on target and spent efficiently

• Working with global teams to seek input and drive marketing programs

• Support team in tracking and articulating market performance, trends and developments to influence business strategy, identify future risks and opportunities

• Optimise the layout and format of presentations for key internal stakeholders to ensure key messages are clear and resonate

Cross Functional collaboration

• Ensures strong cross functional engagement and collaboration in the development and implementation of brand plans and marketing programs

• Works closely with cross-functional team including Medical Affairs, Insights, Market Access, HEOR, Omnichannel, Regulatory,…

• Proactively seeks cross functional teams engagement and the sharing of best practices across the organisation

Qualifications

Knowledge & Experience (essential):

• Demonstrated ability to lead and manage multiple projects to deliver results against tight deadlines

• Experience working collaboratively with partners, internal and external, including agencies and markets

Knowledge & Experience (preferred):

• Experience within marketing, consulting and/or pharma industry

• Experience supporting product launch efforts is an asset

Education / Certifications (essential): Degree-level education, ideally in life sciences or in business studies

Education / Certifications (preferred): Degree in life sciences or in business studies

Language(s) (essential): Fluent English is compulsory (written and verbal)

We are committed to creating a workplace where everyone feels heard, valued, and supported; where we embrace “The Real Us”. The value we place on different perspectives and experiences drives our commitment to inclusion and equal opportunities. When we include diverse ways of thinking, we make more thoughtful decisions and discover more innovative solutions. Together we strive to better understand the communities we serve. This means we also want to help you perform at your best when applying for a role with us. If you require any adjustments or support during the application process, please let the recruitment team know. This information will be handled with care and will not affect the outcome of your application. Ipsen is an equal opportunity employer that strictly prohibits unlawful discrimination. We recruit, employ, train, compensate, and promote without regard to an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.