New grad marketing roles
Entry-level marketing roles span growth marketing, content, brand, social media, SEO, email, and partnerships. At a tech company, you might run experiments on ad spend and analyze conversion funnels. At a CPG brand, you could work on product launches and campaigns. Titles include Marketing Associate, Growth Marketing Analyst, Content Marketing Coordinator, and Brand Marketing Associate.
Getting your first marketing job
A portfolio of work matters more than your major. If you've grown a social account, run ads for a student org, or written content that got traction, put it front and center. Know the basics of Google Analytics, Meta Ads, and email marketing tools. In interviews, be ready to walk through a campaign you ran and explain what worked, what didn't, and what you'd change.
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