2027 Entry-Level — Marketing Analytics

IBM is a technology company focused on hybrid cloud, artificial intelligence, and digital transformation. The Marketing Analytics role supports the Performance Marketing team by uncovering and applying analytic insights, optimizing marketing activities, and using data and AI to guide marketing execution and business outcomes.

What you'll do:

• Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products
• Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time
• Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more

What they're looking for:

• This role is based in New York City
• We work in a hybrid environment
• This position will be required to come into the office at least three days per week
• IBM will not be providing Visa sponsorship for these positions now or in the future
• Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship
• Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire
• Currently enrolled in an accredited University
• Completing anundergraddegree program between Winter 2026 and Summer 2027
• Passionate about marketing, data,analytics,or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset

Benefits:

• Educational, networking, and social activities included in the internship
• Opportunity to showcase final outcomes to leaders, practitioners, and peers across the organization
• Leadership exposure and mentorship throughout the summer
• Hybrid work environment