2027 Entry-Level — Marketing Analytics

IBM is a technology and consulting company focused on hybrid cloud, artificial intelligence, and digital transformation. The Marketing Analytics Intern will uncover and apply analytic insights to guide marketing execution, while supporting paid media, marketing automation, performance intelligence, audience journeys, and marketing innovation through AI.

What you'll do:

• As an IBM Marketing Analytics Intern, you’ll work collaboratively, driving work that addresses a strategic IBM Marketing business challenge.  You will have the opportunity to focus on uncovering, synthesizing, and applying analytic insights that drive both strategic and tactical outcomes for the company and directly guide marketing execution
• In addition to your project work, the internship includes educational, networking, and social activities
• At the end of program, you'll have the opportunity to showcase your final outcomes to a large audience of leaders, practitioners, and peers across the organization
• This team is responsible for planning, executing, and optimizing our paid media, marketing automation, and performance intelligence activities to deliver value to our business
• Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products
• Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time
• Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more

What they're looking for:

• High School Diploma/GED
• Currently enrolled in an accredited University
• Completing anundergraddegree program between Winter 2026 and Summer 2027
• Passionate about marketing, data,analytics,or a related field
• Fluent in English; strong written and verbal communication skills
• Problem-solving and analytical skills
• A strategic, consultative, data-driven mindset
• SQL, Excel, Python, R for data analysis
• This role is based in New York City
• This position will be required to come into the office at least three days per week
• IBM will not be providing Visa sponsorship for these positions now or in the future. Therefore, to be considered for this position, you must have the ability to work without a need for current or future Visa sponsorship. Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire
• Travel required: Up to 20% or 1 day a week

Benefits:

• Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
• Financial programs such as 401(k), cash balance pension plan, the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long-term disability coverage, and opportunities for performance based salary incentive programs
• Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs
• Paid family leave benefits to eligible employees where required by applicable law
• Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
• Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences
• Educational, networking, and social activities
• Leadership exposure and mentorship throughout the summer
• Hybrid work environment