2027 Intern — Marketing Analytics

IBM is a technology company and leader in hybrid cloud and AI, with a Performance Marketing team focused on generating demand and measurable business impact. The Marketing Analytics Intern will support strategic marketing challenges by analyzing data, optimizing paid media and audience journeys, and applying AI to improve marketing execution.

What you'll do:

• Optimizingpaidmediacampaignsand tacticsto increase relevance of the IBM brand and drive demand for priority products
• Analyzing, designing,and enhancingomni-channel audience journeysto serve our prospective clients relevant and personalized content in the right place at the right time
• Drivinginnovation at the intersection of marketing and AI, through generative AI for content creation, process automation forenhancedproductivity, and more

What they're looking for:

• Bachelor's Degree
• • Currently enrolled in an accredited University
• • Available for an internship in Summer 2027
• • Rising senior for the 2027-2028 school year
• • Passionate about marketing, data,analytics,or a related field
• • Fluent in English; strong written and verbal communication skills
• • Problem-solving and analytical skills
• • A strategic, consultative, data-driven mindset
• • SQL, Excel, Python, R for data analysis
• • Basic knowledge of marketing, communications, data analytics, or related area
• • Basic market research skills
• • Basic knowledge of how toleveragedata to tell a story

Benefits:

• Educational, networking, and social activities as part of the internship
• Opportunity to showcase final outcomes to leaders, practitioners, and peers across the organization
• Leadership exposure and mentorship throughout the summer
• Hybrid work environment