Analyst, Analytics/Insights

HGG IPG Health, LLC is hiring an Analyst, Analytics/Insights to uncover actionable insights and support business growth through data-driven analysis. The role analyzes media, website, social media, and marketing data, and delivers dashboards, reports, tracking, and recommendations to inform decisions.

What you'll do:

• Extract, validate, and interpret complex data sets from diverse marketing and database platforms, ensuring data quality and integrity
• Utilize web and media analytic tools (Google Analytics, Adobe, DCM) and other data sources (social listening, search, syndicated data, research) to collect and summarize insights
• Develop compelling reports and automated dashboards (PowerBI, Tableau) using summarized data, supporting informed decision-making
• Design, implement, and validate media and website tracking tags (UTM, GTM) for accurate measurement and analysis
• Analyze data to provide actionable commentary, findings, and observations, while supporting ad-hoc requests from internal stakeholders and clients

What they're looking for:

• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science
• Relevant coursework in Marketing, Media, and Data Analytics
• Prior experience in marketing analytics or related fields (advertising, retail marketing, product marketing, online marketing, loyalty marketing)
• Technical proficiency in Microsoft Excel, PowerPoint, SQL, R, Python, UTM tagging, dashboarding tools (Tableau, PowerBI, Google Data Studio, Datorama)
• Strong analytical and problem-solving skills to tackle complex business challenges using data-driven approaches
• Adaptability and flexibility to thrive in a fast-paced, dynamic environment and respond to changing business needs
• Ability to drive business growth through data-driven insights, leveraging technical expertise and analytical mindset
• Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred)

Benefits:

• Hybrid work; employees must work in the office a minimum of three days a week, unless additional in-office days are directed by their agency or manager.