Analyst, Customer and Lifecycle Marketing

Royal Caribbean Group is a vacation-industry company operating global cruise brands and destinations. The Analyst, Customer and Lifecycle Marketing role manages web merchandising, e-commerce campaigns, website deployments, promotions, and user-experience optimization to increase conversion and support revenue goals across international markets.

What you'll do:

• Work with E-Commerce Lead to oversee implementation and execution of integrated tactical campaigns directed at increasing web conversion across international markets
• Strong programming skills and experience driving ecommerce
• Own and execute the implementation of new tools and functionality as well as optimization of user experience as it relates to driving web conversion
• Interact with social, brand, and email teams to execute web merchandising efforts and alignment for marketing campaigns
• Work with content agency to develop briefs for content optimizations
• Provide insights to inform other marketing areas in planning and deploying of campaigns
• Author global campaigns in AEM (Adobe Experience Manager)
• Weekly web merchandising analysis report to be generated to identify areas of opportunity and optimization
• Experience generating, testing, and debugging
• Work with marketing analytics team for integrated campaign management and analytics ensuring flawless campaign execution
• Conduct monthly competitive research, including industry trends, retail activity and other consumer promotions

What they're looking for:

• Four-year Bachelor's or equivalent required; or one to three years related business analysis experience and/or training; or equivalent combination of education and experience
• Candidate must possess strong written and oral communication skills and be able to work effectively with all levels of personnel. Strong PC skills are required
• Excellent interpersonal communication skills to be able to communicate with all levels of management, agency contacts and travel agent partners
• Excellent project management skills to be able to build communication plans and present information that are owned by other business units
• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
• Ability to read through statistical data to form decisions
• Ability to solve practical problems and recommend solutions
• Working knowledge of personal computers with e-mail, and advanced MS Office skills, more specifically on Excel and Powerpoint, in order to create executive presentations for leadership
• Negotiating skills: bringing others together to try to reconcile differences and persuading others to your point of view
• This position will be working onsite from Miami
• MBA preferred
• Experience in AEM (Adobe Experience Manager) and Adobe Target is a plus

Benefits:

• Excellent career development opportunities