Analyst, Data Activation & Strategy

Fortune Media is a global media organization known for its iconic franchises. The Analyst of Data Activation and Strategy plays a crucial role in leveraging first-party data to optimize digital advertising campaigns and drive revenue growth, collaborating with various internal teams to develop audience targeting strategies.

What you'll do:

• Serve as a subject matter expert on audience targeting, data strategy, and activation for internal teams and advertising clients
• Build, activate, and optimize audience segments using first-party data, third-party intent signals, and audience/data platforms (e.g., CDPs, DSPs, intent data providers)
• Leverage and contribute to Fortune’s first-party data strategy to improve targeting, activation, and measurement
• Incorporate B2B intent data and ABM methodologies to identify in-market audiences and develop targeted account strategies
• Analyze campaign and audience data to deliver actionable insights and performance narratives for pre-sale and post-sale initiatives
• Develop client-facing materials and reporting that translate data into clear insights
• Utilize AI and automation tools to streamline audience analysis, accelerate reporting, and improve the quality and scalability of deliverables
• Evaluate data partners, tools, and new opportunities to enhance targeting capabilities and data quality
• Partner cross-functionally to execute campaigns and deliver high-quality work on tight timelines
• Stay current on ad tech, data, and privacy trends to inform best practices

What they're looking for:

• 4-year degree required; Marketing, Business, Statistics, or related field preferred. Additional experience in digital marketing, media, or data analytics may substitute for education on a year-for-year basis
• 1-3 years of analytics, research, data science, or marketing/media experience. Familiarity with project management and/or digital advertising processes is a plus
• Strong data analysis and storytelling skills, with the ability to translate complex concepts into clear, client-friendly insights
• Excellent organizational and project management skills, with the ability to manage multiple priorities and deadlines
• Collaborative mindset with experience working cross-functionally
• Proficiency in Excel and PowerPoint; comfort working with data platforms and digital tools

Benefits:

• 22 vacation days, 11 paid holidays, and an honor-based sick leave policy
• Health, dental, and vision coverage (90% paid for individuals and families)
• 401(k) plan with employer contributions
• Generous parental leave
• Dependent care/health care/commuter FSAs, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture