Analyst, Lifecycle Marketing

Nashville Soccer Club is hiring an Analyst, Lifecycle Marketing to help execute the Club’s direct-to-fan marketing strategy. The role manages campaign timelines and creative requests, supports paid media campaigns, and builds and deploys targeted email and SMS campaigns.

What you'll do:

• Build, test, and deploy email campaigns that support ticketing, merchandise, partnership, and community initiatives
• Manage the Club's SMS messaging program, including content creation, scheduling, and list management
• Work with the Business Strategy and Analytics team to segment the fan database by behavior, preferences, and fan journey stage
• Develop personalized messaging for key audiences, including season ticket members, single-match buyers, and prospective fans
• Coordinate and track paid media campaigns with internal stakeholders
• Maintain consistent messaging across email, SMS, and paid media
• Monitor campaign performance and report on key metrics, including open rates, click-through rates, conversions, and revenue
• Run A/B tests and recommend improvements to increase engagement and retention
• Perform other duties as assigned

What they're looking for:

• Working knowledge of email and SMS platforms (such as Salesforce Marketing Cloud, Klaviyo, or Attentive), plus the ability to segment audiences and analyze campaign performance data
• Strong copywriting and editing skills
• Highly organized, with the ability to manage multiple deadlines and priorities at once
• Effective verbal and written communication, and comfort working across departments
• Ability to be a team player and thrive in a collaborative, creative environment
• Graphic design and/or video editing skills
• Experience with Airtable or similar project management tools