Assistant Director for Transfer Enrollment

About the Department

Reporting to the Vice President for Enrollment Management and Marketing, the Assistant Director for Transfer Enrollment provides strategic leadership for the recruitment, enrollment, and success of transfer students. Incumbent manages key transfer partnerships and oversees the development and execution of transfer enrollment strategies that increase enrollment and yield and enhance student success outcomes. 

• Maintains an active recruitment portfolio focused on transfer students, including community and technical colleges.
• Represents Winthrop at recruitment events, transfer fairs, information sessions and yield initiatives.
• Reviews transfer applications, evaluates academic credentials and renders admissions decisions in accordance with institutional policies.
• Provides direct counseling to prospective transfer students and families regarding admissions, financial aid and transfer pathways.
• Monitors transfer applicant pipelines and implements outreach strategies to support application completion and yield.
• Assists in planning and executing transfer-focused events, including Transfer Tuesday programs and admitted student initiatives.
• Collaborates with marketing teams to support targeted communications and recruitment messaging.
• Develops and implements transfer enrollment strategies aligned with institutional enrollment goals.
• Analyzes transfer enrollment data, market trends and recruitment outcomes to guide strategic decisions.
• Establishes annual transfer recruitment goals and assesses progress toward enrollment targets.
• Supports division-wide strategic enrollment planning efforts.
• Supervises the Transfer Admissions Recruiter and Transfer Enrollment Coordinator.
• Provides leadership, coaching and performance management to support staff success.
• Ensures consistent recruitment strategies, communication plans and workflow processes across the transfer team.
• Supports professional development and training initiatives.
• Manages and strengthens partnerships with technical colleges, community colleges and pathway programs.
• Serves as a liaison with Winthrop’s academic colleges and campus partners to ensure seamless transfer pathways.
• Supports articulation agreements and collaborative initiatives that enhance transfer enrollment growth.
• Ensures alignment between recruitment activities and institutional priorities.
• Monitors transfer enrollment trends, application data and recruitment performance metrics.
• Provides regular reports and insights to Enrollment Management leadership.
• Partners with CRM and operations teams to enhance transfer communication strategies and data tracking.

Position Duties

• Bachelor’s degree.
• One year of admissions experience.
• Valid driver’s license.
• Knowledge of higher education student admissions and recruiting best practices; marketing and recruitment strategies; secondary and postsecondary school systems; and counseling/guidance techniques.
• Effective oral and written communication skills.
• Exceptional organizational and customer service skills.
• Ability to coordinate and implement recruitment strategies for assigned territory to meet goals.
• Ability to quickly learn new policies, procedures and information on the university and its academic programs and advise students on wide range of topics.
• Ability to exercise sound judgment and follow established policies and procedures in making admissions decisions.
• Exceptional interpersonal skills and the ability to establish and maintain effective working relationships with faculty, staff, students, parents and the general public.
• Sufficient technical skills to master required software.
• Ability and willingness to work flexible hours and travel as needed.

Minimum Qualifications

• Three years of relevant experience in admissions.
• Experience in public speaking and program coordination.
• Proficiency with Microsoft Office.
• Experience with SLATE customer relationship management (CRM) system.

Other Qualifications

Travel/Overtime Requirements: Position requires work outside normal business hours and up to 30% travel, including overnight.                                                       

Annual Salary/Hiring Range:  $48,374-$53,000; actual salary depends on qualifications. 

To apply go to https://winthrop.peopleadmin.com/postings/22374.     

Telecommuting: Employees are not eligible for telecommuting/remote work during their 12-month probationary period. After that time, certain positions may be eligible for telecommuting/remote work at the discretion of the supervisor and in accordance with Winthrop policies.                                                                

Benefits

Agency Information

EmployerState of South CarolinaAgency Winthrop University Address 303 Tillman Hall

Rock Hill, South Carolina, 29733 Phone803-323-2273