Associate Manager, LTO Product Strategy

Krispy Kreme is a renowned sweet treat brand known for its iconic doughnuts. The Associate Manager, LTO Product Strategy & Inbound Licensing will help develop and execute limited time offers that resonate culturally, collaborating with cross-functional teams to drive product innovation and brand excitement.

What you'll do:

• Support the overall limited time offering product strategy across Retail shops and Fresh Delivery channels, including seasonal, LTO, and opportunistic product launches from ideation, concept testing, new product development briefs, and product approval process
• Act as a key support partner with manager, commercialization team and cross-functional partners through the IDEAL (Ideate, Develop, Evaluate, Actualize, Launch) development process for all assigned projects
• Leverage insights, trend analysis, competitive intelligence, and historical performance to support LTO innovation recommendations and product development decisions
• Partner with consumer insights and analytics on concept testing, including writing concepts, reviewing testing materials, and leveraging key learnings
• Support the development of NPD briefs for LTO and seasonal programs, leading briefs for smaller-scale product opportunities by translating brand, consumer, market, and business insights into clear, actionable product direction
• Collaborate with brand marketing, culinary innovation, operations, commercialization, supply chain, and finance to help ensure conceptual products/programs can be translated consistently with customer wonder and operational excellence
• In partnership with manager, culinary innovation leads, and supply chain, ensures products are developed within specified cost parameters to achieve our business targets (traffic, profit, menu mix and sales), while also delivering on a quality experience
• Support sales forecasting by helping organize historical performance, competitive context, product assumptions, and key business inputs
• Lead menu planogram development for LTO windows, partnering with manager, operations and commercialization to ensure the final assortment is clear, accurate and operationally executable
• Support product “sell-in” with cross-functional partners and leadership through presentation development, recaps, and support materials
• Maintain project tracker and timeline tools to provide clear visibility into project status, key decisions, risks, and next steps
• Support postmortem development for LTO launches, including support in gathering performance results and partnering with manager and cross-functional team to identify key learnings and recommendations for future program optimization

What they're looking for:

• Bachelor's degree in Marketing, Business, or related field
• 1-3 years of experience in brand management, product marketing, or innovation within QSR, CPG, or food & beverage. Includes internship or co-op experience
• Strong organizational and project management skills with ability to manage details, timelines, follow-ups, and multiple workstreams at once
• Curious, consumer-first thinker with an interest in trends, culture, food and beverage innovation, and brand partnerships
• Strong analytical skills with ability to gather information, identify key takeaways, and translate research into clear recommendations
• Strong written and oral communication skills with the ability to create clear, concise, and compelling materials for cross-functional and external partners
• Ability to collaborate effectively with multiple departments and key stakeholders around common goals
• Detail-oriented and proactive, with a strong sense of ownership and accountability
• Comfortable working in a fast-paced environment with shifting priorities and tight timelines
• Self-motivated with an innovative, can-do spirit; always ready to learn, contribute, and help move the business forward
• Strong interpersonal skills with the ability to build relationships with internal teams and external partners
• Proficient in Microsoft PowerPoint, Excel, and Outlook

Benefits:

• Comprehensive benefits (medical, vision, and dental insurance)
• Employee discount program
• 401K plan
• Generous PTO Plan
• Company events
• Education Reimbursement
• Adoption Assistance
• Life Insurance
• FSA/HSA Plans
• Pet Insurance