Associate Manager, Performance Marketing

Hearst Magazines is hiring an Associate Manager, Performance Marketing to drive customer acquisition across its consumer portfolio. The role develops and manages paid media strategies, optimizes campaigns, tests creative, and uses performance insights to improve results.

What you'll do:

• Develop and execute paid acquisition strategies that drive memberships, email acquisition, direct product sales, and brand licensing initiatives across Hearst Magazines' consumer portfolio
• Manage day-to-day paid media campaigns across paid social, search, and emerging acquisition channels, ensuring campaigns align with business objectives
• Optimize campaign budgets, audience targeting, bidding strategies, and channel performance to maximize acquisition efficiency and return on investment
• Lead paid distribution strategies for editorial, membership, and branded content, identifying opportunities to expand audience reach and amplify top-performing content
• Design and execute creative testing plans to improve messaging, audience targeting, and campaign performance through ongoing experimentation
• Track campaign performance against key performance indicators, prepare recurring reports, and translate insights into actionable optimization recommendations
• Leverage AI tools, platform automation, and emerging technologies to improve workflows, accelerate testing, and enhance campaign effectiveness
• Collaborate closely with Audience Growth, Integrated Consumer Marketing, Creative, Product, Lifecycle Marketing, and Analytics teams to execute integrated customer acquisition strategies

What they're looking for:

• 1+ years of experience managing paid media campaigns for a consumer business
• Hands-on experience with Meta, Google, and other paid acquisition platforms
• Familiarity with customer acquisition metrics such as CPA, CPL, and ROAS
• Strong analytical skills with the ability to interpret performance data and make actionable recommendations
• Excellent communication and cross-functional collaboration skills
• Strong organizational skills with exceptional attention to detail and the ability to manage multiple priorities
• Curiosity and enthusiasm for experimentation, AI-enabled marketing, and continuous learning
• Ability to thrive in a fast-paced, collaborative environment while managing competing priorities

Benefits:

• Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• Access to innovative training programs, immersive workshops, and exclusive industry events.
• Flexibility of hybrid work.
• Join Employee Resource Groups.
• Medical, dental, and vision insurance from Day 1.
• 401(k) plan with a generous company match.