Associate Marketing Analyst

Fenwal, Inc. is hiring an Associate Marketing Analyst to support the commercial performance and marketing of its U.S. ancillary product portfolio. The role contributes to product strategy, lifecycle management, pricing, forecasting, customer engagement, and broader Blood Center marketing programs in collaboration with cross-functional teams.

What you'll do:

• Responsible for supporting the commercial success of the ancillary product portfolio in the U.S
• Develop an understanding of the product portfolio including current and future market trends, new to market products and product enhancements, and competitors
• Support products throughout their lifecycle, including feasibility, development, commercialization, and post-commercialization, by assisting with customer requirement tracking, performance monitoring, and activities that contribute to sales and gross profit objectives
• Work closely with Sales management to develop sales programs and reference accounts
• Conduct continuous surveillance of the environmental landscape to assess and make recommendations for future product or service needs to help achieve business goals
• Collaborate with sales, manufacturing, and supply chain, to ensure accurate and timely forecasting for product portfolio. Includes monthly analysis of key variances and market drivers to help improve forecast demand accuracy
• Assist in evaluating pricing strategies and monitoring pricing performance to support portfolio sales and gross profit objectives
• Work in collaboration with Global Product Management and R&D to prioritize and make go/no go decisions on new product development and sustaining engineering projects as well as assess the market potential for creative product enhancements that augment our competitive advantage
• Support quarterly Financial Forecast and annual Mid-Term Strategy process by assessing the market and competitive landscape, business opportunities, and product portfolio initiatives
• Support branding and marketing communications activities at the business and product levels, including industry partnerships, conferences, collateral development, advertising, websites, and customer portals
• Identify and communicate potential issues that may affect project or departmental goals. Escalate risks and challenges to senior team members, assist with identifying possible solutions, support cross-functional collaboration to address issues, and recommend process improvements as appropriate
• Review product allocation requirements, as needed, to prioritize critical customer needs and optimize distribution of available inventory

What they're looking for:

• Bachelor's degree required
• Strong analytical skills and attention to detail are required
• Effective communication, negotiation, and presentation skills required
• Ability to identify opportunities, think creatively, and develop innovative solutions that drive measurable business outcomes
• Demonstrated ability to successfully manage multiple complex projects simultaneously through effective prioritization, organization, and time management
• Ability to independently evaluate situations, develop recommendations, and present well-supported options to management for decision-making
• Ability to establish and maintain effective working relationships with employees and external business contacts while delivering a professional, positive, and service-oriented experience
• Ability to maintain complete confidentiality and discretion in business relationships and exercise sound business judgment
• The successful candidate must be able to effectively speak, read, write, and understand English to perform the essential functions of the position, including independently understanding policies, procedures, training materials, and workplace communications written in English due to our heavily regulated work environment
• 1-3 years' experience managing a product portfolio preferred

Benefits:

• Medical coverage
• Dental coverage
• Vision coverage
• Life insurance
• Disability coverage
• 401K with company contribution
• Wellness program