Associate Product Marketing Manager - AI & Analytics

Esri develops spatial analytics software, data, and location services. The Associate Product Marketing Manager will create and execute go-to-market strategies, launches, messaging, campaigns, content, and sales enablement programs to increase awareness and adoption of Esri’s spatial analysis products and AI capabilities.

What you'll do:

• Develop and execute go-to-market strategies for Esri’s add product
• Spearhead the communication strategy for changes in product functionality and lifecycle changes, both internally and externally, including at events and/or tradeshows
• Understand user and buyer persona needs to create positioning and messaging
• Lead, coordinate, and execute product launches, product releases, and multi-channel enablement
• Work with corporate and industry marketing teams to execute campaigns
• Partner with cross-functional teams do drive awareness and adoption of Esri technology
• Create engaging content, including web pages, case studies, video and other assets to aid in the customer journey
• Work with product management, product engineering, and global business development throughout the product life cycle
• Aide in the creation of sales enablement materials to help with internal education and awareness
• Provide insight into competitive capabilities
• Develop and monitor key performance indicators to measure product performance in market

What they're looking for:

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and effectively convey technical information in a non-technical manner
• Strong interpersonal skills and thrives in a cross-functional team environment
• Experience with current marketing software, systems, and tools
• Understanding of common marketing concepts and best practices with experience in applying that knowledge strategically and tactically
• Strong project management and problem-solving skills with experience in successfully leading programs or highly visible projects
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Applicants must be authorized to work for any employer in the U.S
• Demonstrated ability in releasing and creating interest in innovative technology products

Benefits:

• Medical, dental, and vision benefits for employees and their families
• Basic and supplemental life insurance for employees and their families
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth