Audience Growth Analyst

Sotheby’s is a global art and luxury goods company offering auctions, private sales, and retail through a leading technology platform. The Junior SEO Audience Growth Associate will support search traffic growth for the Luxury Division by optimizing SEO strategies and content, analyzing performance data, and identifying opportunities to attract qualified buyers and sellers.

What you'll do:

• Assist in keyword position tracking and analysis for luxury categories such as jewelry, watches, fashion, wine & spirits, sports, books, and science & pop culture using tools like SEMrush
• Support the development and maintenance of SEO performance dashboards in Adobe Analytics to provide insights into content performance
• Help implement SEO strategies to improve search rankings and organic traffic for luxury division landing pages
• Collaborate with the content marketing team to create, update, and optimize SEO-driven content aligned with category goals and target keywords
• Write and refine engaging, keyword-optimized copy for evergreen content, leveraging AI tools and existing resources
• Conduct competitive analysis to identify trends and opportunities within the luxury market
• Support in preparing monthly performance updates and strategic priorities for internal stakeholders
• Stay informed about SEO best practices and trends, particularly in the luxury goods and e-commerce space

What they're looking for:

• You have 1-2 years of experience in copywriting, SEO copywriting, or a related role
• You have a passion for the luxury industry and an understanding of its dynamics and trends
• You are data-driven, detail-oriented, and skilled at translating analytics into actionable insights
• You are an effective communicator with strong organizational skills and the ability to prioritize tasks
• You thrive in a fast-paced environment and are proactive, adaptable, and collaborative
• Bachelor's degree in Marketing, Communications, Business, or a related field
• Experience with SEO tools such as SEMrush, Google Analytics, or Adobe Analytics
• Proven ability to write compelling, optimized content for digital platforms
• Basic knowledge of content management systems (CMS) and a willingness to deepen your expertise
• Familiarity with AI-driven content tools and their applications in SEO
• A proactive approach to problem-solving and an eagerness to learn and grow in the SEO space

Benefits:

• Eligible to receive a discretionary bonus
• Competitive benefits package