Audience Growth Marketing Specialist

Informa TechTarget is a B2B technology media and digital services company that informs, influences, and connects technology buyers and sellers. The Audience Growth Marketing Specialist will plan, execute, and optimize multi-channel campaigns, analyze performance, test new channels, support audience development initiatives, and improve subscriber experiences through cross-functional collaboration.

What you'll do:

• Plan, execute, and optimize multi-channel growth campaigns to acquire net new newsletter subscribers and qualified leads across our editorial portfolio
• Develop and test targeted campaigns across email, paid social, organic social, display advertising, and emerging channels
• Create compelling, audience-specific copy and creative assets that maximize conversion and engagement
• Build and refine audience segments using advanced data tools to deliver personalized user experiences across all digital touchpoints
• Understand impact of growth on other audience metrics and KPIs, such as engagement, and work cross-departmentally on related initiatives
• Monitor campaign performance in real-time, identifying optimization opportunities to improve conversion rates, engagement metrics, and cost efficiency (CPL/CPC)
• Conduct A/B testing and experimentation to uncover insights that inform future strategies
• Provide actionable reporting and recommendations to stakeholders, highlighting key wins, learnings, and growth opportunities
• Support go-to-market strategies for new editorial product launches, special projects, virtual events, and partnership initiatives
• Experiment with and validate new marketing channels to expand audience reach
• Contribute to strategic audience development projects that enhance discovery, retention and lifetime value of our readers
• Help manage subscriber communications and inquiries through newsletter inboxes, ensuring timely, professional responses

What they're looking for:

• * 1-2 years executing integrated marketing campaigns across social media (paid specifically), email, and display channels
• * Familiarity with analytics and campaign reporting platforms (Google Analytics, Tableau, Looker, or similar)
• * Excellent copywriting skills with the ability to adapt messaging for diverse audiences and channels
• * Demonstrated ability to manage multiple campaigns simultaneously while maintaining attention to detail
• * Data-driven mindset with strong analytical and problem-solving skills
• * Resourceful and comfortable taking initiative
• * Collaborative team player with excellent communication skills
• * Curious and eager to experiment with new tools, channels, and strategies
• * Strong organizational and project management capabilities
• * Publishing or B2B media experience strongly preferred. Enthusiastic about journalism and the media industry
• * Experience with graphic/video editing tools (Canva or similar)
• * Familiarity with CMS platforms and knowledge of marketing automation platforms (Eloqua, Sailthru, etc)

Benefits:

• Hybrid work arrangement: work in-person three days a week or more, with flexibility and support to work from home or remotely the rest of the time.
• A welcoming culture with in-person and online social events, Walk the World charity day, and active colleague groups and networks promoting a positive, supportive, and collaborative work environment.
• Take up to four days per year to volunteer with a philanthropic organization.
• Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
• Support for internal job moves.
• Open Vacation, plus 10 national holidays.
• The chance to work from almost anywhere for up to four weeks a year.
• 401k match.
• Health, vision and dental insurance.
• Parental leave.