B2B Marketing Intern

Kato Roofing is a commercial roofing company. The B2B Marketing Intern will research customer behavior, develop buyer personas and customer journey maps, and help plan content and delivery strategies for commercial roofing customers. The role also involves organizing documentation, collaborating with the marketing team, and traveling to regional job sites.

What you'll do:

• Research and Content Development
• Learn AI best practices for research and content generation
• Customer Persona Development
• Review existing information such as CRM data, sales notes, website analytics, and customer feedback
• Help create clear customer personas for commercial roofing buyers (e.g., building owners, property managers, facility managers)
• Document each persona’s goals, challenges, priorities, and decision-making process
• Summarize what matters most to each persona when evaluating roofing services
• Customer Journey Mapping
• Map the typical customer journey for each persona , from first awareness of a roofing need through choosing a contractor
• Identify key questions, concerns, and decision points at each stage
• Highlight where marketing content can help educate, reassure, or support the buyer
• Content & Delivery Planning

What they're looking for:

• • Currently pursuing a degree in Marketing, Communications, Business, or a related field
• • Strong attention to detail and interest in understanding customer behavior
• • Comfortable working with documents, spreadsheets, and presentations
• • Clear written communication skills
• • Curious, organized, and willing to learn
• Travel to job sites in the region is required
• • Basic knowledge of marketing concepts (personas, funnels, or content marketing)
• • Interest in B2B marketing, construction, or trades industries
• • Familiarity with CRM tools or marketing platforms (helpful, but not required)

Benefits:

• Real-world experience in B2B marketing for a commercial services company.
• Hands-on work creating customer personas and journey maps used by the business.
• Exposure to how marketing supports sales in a commercial roofing environment.
• Portfolio-ready examples of strategic marketing work.
• The opportunity to work directly with Danny Shaw, CEO who has over a decade of experience leading Global B2B and fashion retail marketing teams.
• Learn AI best practices for research and content generation.
• This position operates some of the time in a typical home and corporate office environment.