Brand Marketing Analyst

Gildan is a manufacturer of everyday basic apparel with a portfolio of established clothing brands. The Brand Marketing Analyst will support brand performance analysis, administrative marketing operations, and the development and execution of brand strategies, campaigns, events, and product launches.

What you'll do:

• Assist in the development and execution of brand strategies to enhance brand awareness and market positioning
• Support the creation and implementation of marketing campaigns, including digital, social media, content creators and traditional marketing efforts
• Manage and maintain brand assets, including logos, images, marketing materials, and model contracts
• Process marketing invoices and assist with brand budget management
• Conduct market research and competitive analysis to identify trends, opportunities, and threats
• Monitor and analyze brand performance metrics, providing actionable insights and recommendations
• Assist in the planning and execution of events, promotions, and product launches
• Work closely with cross-functional teams, including product management, media, creative, legal, email & site teams, etc. to ensure cohesive marketing efforts
• Foster strong relationships with external partners, agencies, and vendors
• Stay up-to-date with industry trends and best practices in branding and marketing

What they're looking for:

• Bachelor's degree with 1+ year(s) work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree
• 1+ years of experience in brand marketing or a related role
• Understanding of marketing principles, social marketing and brand management
• Excellent written and verbal communication skills
• Proficiency in marketing analytics tools and software
• Creative thinking and problem-solving abilities
• Ability to work collaboratively in a team environment
• Strong project management and organizational skills
• Knowledge of current marketing trends and best practices

Benefits:

• Mentorship and continuous development opportunities
• Attractive benefits packages