Brand Marketing Coordinator

NELSON Worldwide is seeking a Brand Marketing Coordinator to support its practice areas and broader brand objectives through integrated marketing campaigns. The role develops content, coordinates email and social media campaigns, creates and updates collateral, supports internal communications and video production, and helps optimize, report on, and maintain brand consistency across marketing initiatives.

What you'll do:

• Works closely with leadership and marketing partners to coordinate marketing plans, business plans, sales strategies, campaigns, and action plans for identified targets or opportunities. Helps define objectives, audiences, key messages, schedules, deliverables, and assignments, and contributes to strategies that cross markets and affect the firm as a whole
• Develops, organizes, and maintains marketing content and materials. Coordinates email campaigns and studio and teammate event and accomplishment announcements
• Supports social media planning and execution by developing platform-appropriate written, visual, and video content that increases engagement, builds market awareness, and strengthens brand visibility
• Supports internal communications through content development, editing, coordination, and, as needed, video production and virtual recording support
• Ensures that all content and materials present a clear, unified, and positive image for the organization and brand
• Participates in the writing, editing, and proofing process to provide quality control for marketing materials and multimedia content
• Contributes creative ideas and recommendations that continuously improve the quality, relevance, and performance of marketing content and campaigns
• Stays current on content marketing, digital campaigns, social media, and video trends, and recommends formats, techniques, and tools that can improve the effectiveness and efficiency of the firm’s marketing efforts
• Shares new information as it becomes available and provides responsive, day-to-day marketing support to assigned practices and broader firm initiatives as needed
• Performs other related duties as assigned

What they're looking for:

• Content Development & Storytelling: Demonstrated ability to shape information, interviews, research, and subject-matter expertise into clear, engaging content for email, social media, websites, presentations, campaigns, internal communications, and other marketing channels
• Campaign Execution: Supports campaigns from planning through launch and reporting, coordinating content, audiences, schedules, assets, approvals, and channel requirements to ensure accurate and timely delivery
• Ownership & Initiative: Takes responsibility for assigned projects and practice-area priorities, proactively driving tasks from start to finish and identifying opportunities to improve campaigns, processes, storytelling, and content. Ability to work independently given appropriate training and resources
• Accountability: Holds self accountable for delivering high-quality, accurate work on time while balancing multiple priorities and stakeholders
• Leadership-in-Execution: Serves as a point of contact and coordinator across teams for specific campaigns and initiatives, ensuring alignment, clarity, and successful execution
• Working knowledge of digital content requirements across email, social media, websites, presentations, and video, including platform specifications, accessibility considerations, captions, file formats, and aspect ratios
• Experience with content planning, market research, public relations, email and social media campaigns, and development of collateral materials
• Excellent verbal and written communication skills, with strong writing, editing, and proofreading abilities
• Proficiency with Microsoft Office Suite and Adobe Creative Cloud
• Experience with a website CMS such as WordPress and familiarity with email marketing, social media management, or campaign analytics platforms
• Excellent organizational skills and attention to detail
• Ability to work independently and be self-motivated with good follow-through skills and a strong work ethic

Benefits:

• Additional compensation includes bonuses and benefits.
• Long Term Incentive Plan
• Short Term Incentive Plan
• Profit Sharing
• 401(K) plan with company match
• Full health benefits including medical, dental, and vision
• Wellness program with rewards for healthy activities
• Pet Insurance
• Opportunities for career advancement
• Paid time off and holiday pay