The Familie
Los Angeles, CA
Brand Strategy & Consumer Insights Intern
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Apply to Brand Strategy & Consumer Insights Intern at The FamilieJob details
- Location
- Los Angeles, CA
- Work type
- Hybrid
- Visa
- Sponsorship available
- Posted
- 3 weeks ago
- Apply on
- apply.workable.com
About this role
Unlisted and The Familie are consumer brand, sports, music, and entertainment organizations focused on building, growing, and representing brands and talent. They are seeking a Brand Strategy & Consumer Insights Intern to gain hands-on experience in market research, consumer insights, cultural and competitive analysis, brand development, and go-to-market strategy.
What you'll do:
- Market & Category Research:Learn how to evaluate industries and product categories, including identifying emerging trends, market shifts, and potential areas of white space
- Consumer Research: Explore how to identify and understand target consumers, including demographics, behaviors, preferences, purchasing habits, and cultural influences
- Competitive Landscape Analysis:Learn how to assess competitors, positioning, messaging, product offerings, pricing, and opportunities for differentiation
- White Space Identification:Participate in guided exercises to understand how unmet consumer needs and market opportunities can inform new brand, product, and category concepts
- Trend & Cultural Research:Explore emerging consumer, lifestyle, cultural, social, and industry trends and how they can influence brand strategy
- Brand Building:Gain exposure to the full brand-development process, from early research and positioning through creative development, product strategy, marketing, and go-to-market planning
- Strategic Thinking & Presentation:Learn how research and insights are synthesized into clear findings, strategic recommendations, and presentations
What they're looking for:
- Must be enrolled in a university and continue to be enrolled for the duration of the internship
- Strong interest in brand strategy, consumer insights, market research, marketing, or brand development
- Naturally curious with an interest in consumer behavior, culture, brands, and emerging trends
- Strong research and analytical skills with the ability to identify key themes and insights
- Strong written and verbal communication skills
- Comfortable organizing information and presenting findings in a clear and concise way
- Detail oriented, organized, and able to manage multiple projects and research assignments
- Working knowledge of Microsoft PowerPoint, Excel, Google Slides, Google Sheets, or similar platforms
- Ability to take direction, ask thoughtful questions, and collaborate with a team
- Location: Los Angeles, CA (Hybrid; candidate must be available to work in-office 1–2 days per week.)
- ***\*\*Please note this is an unpaid internship, applicants*** ***MUST*** ***be eligible for class credit.\*\**
- Compensation: Unpaid; student MUST eligible for academic credit
Benefits:
- Hybrid work arrangement; candidate must be available to work in-office 1–2 days per week.
- This internship is an educational opportunity designed to provide hands on exposure to the process of building, positioning, and growing consumer brands.
- Mentorship and guidance from members of the team.
- Opportunities to observe real-world brand strategy projects.
- Feedback designed to help you develop foundational skills in consumer insights, research, strategy, and brand.
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