Campaign Marketing Intern (TikTok Shop - US Operation) - 2026 Start (BS/MS)

TikTok is the leading destination for short-form mobile video, and they are seeking a Campaign Marketing Intern to join their US operation team. The role involves conducting market research, analyzing campaign performance, and supporting the execution of marketing campaigns to enhance TikTok's e-commerce initiatives.

What you'll do:

• Continuously monitor and synthesize U.S. market intelligence, including consumer demographics, shopping behaviors, category trends, and evolving style preferences
• Conduct research and data analysis across leading e-commerce platforms, DTC brands, and offline retail channels to identify shifts in consumer demand and emerging market opportunities
• Deliver category-level market analyses and actionable insights to support business growth, uncover localized assortment opportunities, and inform merchandising strategies
• Independently conduct post-campaign performance reviews by analyzing key business and marketing metrics against predefined objectives
• Translate data findings into actionable recommendations and optimization strategies to improve future campaign planning and execution
• Support the planning and execution of platform-wide mega campaigns (A/S/SS), industry initiatives, and IP-driven projects
• Independently manage assigned workstreams in accordance with established SOPs, ensuring timely delivery and high-quality campaign launches through effective cross-functional collaboration
• Document execution learnings, best practices, and operational insights following campaign completion
• Contribute to the continuous refinement of SOPs and operational processes, driving greater scalability, efficiency, and organizational knowledge sharing

What they're looking for:

• Currently pursuing an Bachelor's or Master's degree
• Strong analytical skills and commercial acumen, with a solid understanding of key e-commerce metrics such as GMV, conversion rate, UV, and average order value (AOV). Ability to leverage data to identify market dynamics, emerging trends, and growth opportunities
• Excellent communication and cross-functional collaboration skills, with the ability to learn quickly, execute effectively, and drive projects independently in a fast-paced environment
• Fluent in English as a working language
• Strong visual sensibility and marketing intuition, with the ability to critically evaluate creative content, advertising, and brand communications
• Available to intern full-time (5 days per week) for a minimum of 4 consecutive months
• Proven working experience in platform marketing, campaign operations, performance marketing, e-commerce, or related fields is preferred
• Proficient in data analysis tools such as Excel and SQL. Experience in independently extracting, cleaning, analyzing, and visualizing data is a strong plus
• A strong preference for candidates familiar with the U.S. market
• Candidates with backgrounds in Statistics, Data Analytics, Marketing, E-commerce, Business, or related fields are preferred

Benefits:

• Interns have day one access to health insurance, life insurance, wellbeing benefits and more.
• Interns also receive 10 paid holidays per year and paid sick time (56 hours if hired in first half of year, 40 if hired in second half of year).
• Interns who are not working 100% remote may also be eligible for housing allowance.