COMM SPEC 3

Job Description

Involves developing, implementing or executing a comprehensive, multidisciplinary communications program; involves work in two or more communications disciplines OR work not otherwise covered in other communications job families.

Generic Scope

Experienced professional who knows how to apply theory and put it into practice with in-depth understanding of the professional field; independently performs the full range of responsibilities within the function; possesses broad job knowledge; analyzes problems / issues of diverse scope and determines solutions.

Custom Scope

The Communications Specialist independently oversees a comprehensive communications program for the Department of Emergency Medicine (DEM), which includes written, visual, digital and electronic communications. The role will partner with DEM leadership, faculty, staff, trainees and other key stakeholders to develop and execute organizational communication and market branding strategy in alignment with overarching brand and communications strategies of the UCSF enterprise and, where appropriate, UCSF Health. The Communication Specialist is responsible for leading, developing and managing all aspects of internal/external communications, including website content, newsletters, annual reports, social media presence, fundraising, etc.

This position requires extensive experience in all aspects of communications, including strong writing and editing skills, experience managing social media platforms and familiarity with publishing in peer-reviewed medical journals. The individual must have a high degree of organization, initiative, ability to interact with many diverse personalities and function effectively under the stress of competing priorities. The Communications Specialist serves in an autonomous capacity as the primary point of contact on behalf of the department to the UCSF community, donors, alumni, national and international organizations and the public at-large. The individual in this position must demonstrate good judgment and critical thinking in selecting methods and techniques for obtaining solutions and requires a high level of professionalism and diplomacy.

Department Overview

The Department of Emergency Medicine (DEM) provides emergency medical care to approximately 177,000 patients annually at the UCSF Medical Center at Parnassus, UCSF Benioff Children’s Hospitals in San Francisco and Oakland, and Zuckerberg San Francisco General Hospital and Trauma Center. DEM administrative and research staff supports the work of 94 full-time faculty, 50+ attending physicians, a residency program, fellowship programs and over 300 house staff and students each year. Our vision is to be the leader in compassionate, innovative and equitable emergency care for all people at all times.

Qualifications

Required Qualifications - Knowledge of all aspects of communications, including strategic planning for various media venues, technical aspects and requirements of various venues, and most appropriate and effective applications. - Knowledge and understanding of technical applications to effectively direct technical staff, or personally perform technical work, including design concepts, various media, and applications. - Knowledge of the organization, its achievements, mission, vision, goals, policies, practices, infrastructure, and a strong knowledge of current affairs, and issues in higher education and / or health sciences. - Solid skills to create, develop, and implement comprehensive long and short term strategic communications plans. - Knowledge and skills to advise and consult with management to ensure delivery of the desired message to the target and / or broad general audiences. - Solid written, verbal, interpersonal communications, active listening and political acumen skills. - Knowledge of location protocols and channels for communication internally and externally. - Demonstrated experience with Drupal website development. - Demonstrated experience with social media platforms (e.g., Instagram, LinkedIn, Twitter, etc.). - Minimum 3 years of relevant experience. - Bachelor's degree in related area and / or equivalent experience / training.