Community Marketing Specialist

As a Community Marketing Specialist at Ryan Homes, you will support our community sales teams in the development and execution of organic marketing strategies tailored to each community's unique buyer profile. Your efforts will drive high-quality organic traffic that converts to appointments, ultimately helping the division meet or exceed its sales goals.

In this role, you will be responsible for managing community-level marketing initiatives while supporting the sales team through regular engagement in the model home. This position is ideal for an energetic, creative professional who enjoys building relationships, engaging with customers, and bringing local marketing initiatives to life.

What You Will Be Doing

• Develop community-specific marketing plans, including events, local business partnerships, grassroots marketing initiatives, and other community engagement activities.

• Understand each community's unique selling proposition (USP) and customer profile definition (CPD).

• Create compelling organic content that enhances the customer experience and converts prospects into appointments.

• Partner with signage vendors to oversee the design, placement, and installation of on-site community signage and off-site directional and awareness signage.

• Maintain the accuracy of MLS listings and community marketing collateral.

• Serve as a liaison between the sales team and regional marketing teams.

• Monitor model home appearance and ensure customer presentation standards are maintained.

• Support new community launches through the model home setup process.

• Assist with the execution of community events, grand openings, and promotional activities designed to drive traffic and generate leads.

• Engage with prospective buyers visiting the model home, assisting with initial customer interactions and ensuring a welcoming, professional experience.

Qualified Applicants Have

• 1+ years of administrative, customer service, sales support, or marketing experience preferred.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent professional experience.

• Exceptional communication, organization, and administrative skills.

• Demonstrated attention to detail and strong problem-solving abilities, with the capacity to manage multiple priorities and projects simultaneously.

• Ability to work effectively and independently in a fast-paced, professional environment.

• Strong relationship-building skills and a passion for creating positive customer experiences.

• Primarily Monday-Friday, working from community model homes. Occasional evening or weekend hours may be required to support community events and marketing initiatives.