Consumer Insights Co-op

Are you naturally curious and eager to uncover what drives consumer behavior? Do you thrive at the intersection of data and strategy and have a passion for understanding the category and consumer? Are you interested in shaping 5-star products through research that directly impacts business decisions? As a key member of our Consumer Insights team, you'll play a vital role in shaping the future of our products through strategic research and real-world impact. You'll dive deep into both qualitative and quantitative data, uncovering the insights that drive innovation across SharkNinja's brands. From planning and executing research studies to translating consumer feedback into product opportunities, you'll gain hands-on experience at every stage of the research process. ## What You'll Do - Support and analyze qualitative and quantitative research to uncover trends, insights, and innovation opportunities - Assist in developing and executing research plans that drive product and marketing decisions - Translate feedback, including unmet and latent needs, into clear recommendations for new products and features - Identify whitespace opportunities and customer pain points to guide product strategy - Collaborate cross-functionally to plan research and manage timelines and resources - Synthesize insights into compelling stories that influence brand, product, and executive strategy - Design and refine research tools (e.g., surveys, discussion guides) to support various initiatives - Monitor competitors and market trends to inform strategic positioning - Help build customer personas and journey maps to guide brand and UX strategy - Contribute to brainstorms with insight-driven ideas that fuel innovation - Develop a strong understanding of SharkNinja's consumer-first approach and digital marketing culture ## Attributes and Skills - Current student in a related bachelor's or master's program, or has graduated from such a program within the past year - Able to work a full-time, 40-hour-per-week schedule with a minimum of 3 days per week onsite in Needham, MA - Experience or coursework in market research, consumer insights, psychology, sociology, or related social sciences is strongly preferred - Naturally inquisitive, with a passion for uncovering consumer insights and behavioral trends - Strong project management and organizational skills with the ability to manage multiple priorities - Thrives in a dynamic, hands-on, fast-paced environment - Approaches uncertainty with confidence and consistently identifies opportunities to contribute - Recognizes and responds to the needs and expectations of both internal teams and external stakeholders - Ability to synthesize complex data into clear, actionable insights, focusing on relevancy and impact opportunity - Cultivates trust and understanding with others by following through on commitments - Open-minded and eager to learn from both data and cross-functional perspectives