Los Angeles or Menlo Park or Seattle or New York City or San Francisco
Consumer Product Marketing Lead, Video
Job details
- Location
- Los Angeles or Menlo Park or Seattle or New York City or San Francisco
- Work type
- Onsite
- Compensation
- $190,000 - $258,000/yr
- Posted
- 3 days ago
- Apply on
- metacareers.com
About this role
Meta is looking for an experienced Consumer Product Marketing Lead to drive product marketing strategy for Discovery on Facebook. In this role, you will define how people find and engage with content, creators, and experiences that matter to them — shaping the future of algorithmic and social discovery at scale. You will lead complex, cross-functional initiatives that span inbound market intelligence, product strategy influence, positioning, and go-to-market execution. This is a high-impact, highly visible role for a strategic marketer who thrives in ambiguous environments and is passionate about connecting people with content they love.
Responsibilities
- Define and lead the product marketing strategy for Discovery surfaces across Meta's apps, including Feed, Reels, and content recommendation experiences
- Develop deep audience and market insights to inform product strategy, surface prioritization, and positioning for discovery-related features and experiences
- Influence product roadmaps and feature development by synthesizing consumer research, competitive landscape analysis, and behavioral data into actionable recommendations
- Craft compelling positioning and messaging frameworks that articulate the value of Meta's discovery experiences to consumers, creators, and cross-functional partners
- Lead end-to-end go-to-market planning for major discovery product launches, including goal-setting, success metrics, integrated campaign development, and cross-functional coordination
- Partner with brand, channel, and growth marketing teams to develop outbound marketing strategies that drive awareness, engagement, and long-term retention on discovery surfaces
- Serve as the strategic voice of the consumer within the Discovery product organization, ensuring user needs and market dynamics shape product decisions
- Build and present executive-level narratives and strategic recommendations to senior leadership across product, marketing, and policy organizations
- Lead and mentor other product marketers on the team, establishing best practices for insight generation, GTM execution, and cross-functional collaboration
- Identify and frame complex, ambiguous problems across the discovery ecosystem and develop structured action plans that align stakeholders and drive measurable outcomes
Minimum Qualifications
- 10+ years of experience in product marketing, with a focus on consumer-facing products and close partnership with product teams
- Experience developing and executing go-to-market strategies for consumer discovery, content, feed, or recommendation products at scale
- Experience influencing product strategy and roadmap decisions through consumer insights, competitive analysis, and data-driven recommendations
- Experience leading cross-functional initiatives and presenting strategic recommendations to executive audiences
- Experience developing positioning, messaging, and integrated marketing campaigns for large-scale consumer product launches
Preferred Qualifications
- Experience leading and developing other product marketers in a matrixed organization
- Experience marketing algorithmic content discovery, social feed, or short-form video products (e.g., Reels, Feed, or equivalent surfaces)
- MBA or graduate degree in a relevant field such as Marketing, Business, or Communications
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Experience applying AI-powered tools or personalization technologies to consumer product marketing workflows or campaign development
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
Compensation
- $190,000/year - $258,000/year; Country: US; Bonus eligible; Equity eligible
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
California Notice
For those who live in or expect to work from California if hired for this position, please click here for additional information.
Equal Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Accommodations
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.
Ready to apply to Meta?
ApplyBolt finds matching jobs, tailors your resume, and submits applications for you.