Coordinator, Brand Marketing (NARS)

Shiseido Americas Corporation is hiring a Coordinator, Brand Marketing to support NARS marketing objectives and brand growth in the US market. The role supports launch planning and forecasting, market research and competitive analysis, external partnerships, and coordination of marketing information and initiatives.

What you'll do:

• You will support the Brand Manager with day-to-day management by providing up-to-date launch timing and innovation information. Engage proactively with cross-functional teams to drive initiatives and maintain accurate launch calendars by incorporating retailer updates and communicating changes to stakeholders
• You will oversee the forecasting process to ensure timely submission of marketing forecasts. This involves creating fact sheets, updating forecast trackers with deadlines, coordinating sample forecasts, managing pre-series forecasting activities, conducting shade penetration for key launches
• You will support the Brand Manager with developing comprehensive 360-degree launch decks, managing launch recaps, capturing feedback, and communicating learnings to key stakeholders
• You will foster relationships with external partners such as Ratings & Reviews and Subscription Box partners to enhance brand affinity and loyalty, strategically distributing product and tactical information to ensure the successful execution of initiatives
• You will conduct comprehensive market research and deep dives to track and analyze key competitor activities, new product launches, and promotional campaigns, with a specific focus on digital platforms
• You will identify industry trends and shifts in consumer behavior to provide actionable insights and strategic recommendations. Ensure the brand remains agile and responsive to market changes
• You will summarize research findings into clear reports and presentations to support strategic decisions and marketing initiatives. Communicate key insights effectively to stakeholders to drive informed decision-making
• You will support the Brand Marketing Team with ad hoc requests and analyses using tools like Item Master Attribute and Circana. Coordinate and compile information for meetings and major presentations, and prepare, maintain, and distribute marketing documents and reports

What they're looking for:

• You have a bachelor's degree in marketing, Business, or related field
• You have proven experience in marketing coordination or similar role
• You have a strong understanding of beauty marketing, consumers, and social media platforms
• You can weigh in with ideas on marketing plans, programs and manage external partners
• You have exceptional oral, written, communication and presentation skills, with the ability to articulate ideas clearly and persuasively to others
• You have an analytical mind with strong problem-solving skills
• You can effectively manage multiple priorities, meet deadlines, and adapt to changing priorities in a fast-paced environment
• You are a proactive, energetic team-oriented individual with strong interpersonal, creative and leadership skills
• You are a self-starter with a go-getter attitude and an eagerness to grow, learn new skills, and pick up new tasks as they grow in the role
• You have a strong sense of urgency, ability to manage details and projects while responding to changing priorities and feedback
• You have Software expertise – MS Word, Excel, PowerPoint
• Preferably 2 years of work experience

Benefits:

• Medical, Dental, & Vision Insurance
• Life and Disability Insurance
• Paid Time Off
• Paid Volunteer Days
• Paid Company Holidays
• Paid Parental Leave
• 401K with 6% Company Match
• Talent Development & Learning Programs
• Internal & International Mobility
• Product Discounts & Annual Gratis