Coordinator, Digital Marketing

Suffolk is a national construction and enterprise company that integrates construction management, real estate, design, and technology to deliver projects across the United States. The Digital Marketing Coordinator supports the day-to-day execution of digital marketing programs across social media, websites, email, digital signage, paid media, campaigns, reporting, and analytics.

What you'll do:

• Draft, edit, schedule and publish organic social media content across Suffolk’s corporate channels
• Maintain the social media content calendar, coordinating deadlines, creative assets and approvals with internal and external stakeholders
• Build relationships with regional teams, account leads, and internal subject matter experts to proactively source project updates, stories and other content opportunities for Suffolk’s digital channels
• Monitor social media comments, mentions and messages; respond to routine engagement
• Support regional and executive leadership in strengthening their social media presence through scalable programs, resources and content guidance aligned with their individual voices and Suffolk’s priorities
• Manage Suffolk’s employee social advocacy platform, including weekly content updates
• Support paid social and search campaigns by coordinating creative assets, copy, audiences, approvals and agency deliverables
• Perform routine content updates and maintenance across Suffolk.com
• Serve as day-to-day liaison with the web development vendor, coordinating maintenance requests, testing, timelines and approvals
• Support search engine optimization and answer engine optimization efforts by coordinating reporting, reviewing recommendations and implementing approved website content updates
• Compile and analyze recurring performance reports across social media, websites, email and paid media, including website analytics reporting using Google Analytics 4
• Build, test and deploy email campaigns and newsletters, ensuring content, links, formatting, audiences and tracking are accurate

What they're looking for:

• 1-2 years of experience in digital marketing, social media, communications or a related field, including internships or relevant agency experience
• Working knowledge of digital marketing channels, including social media, websites, email marketing, paid media and analytics
• Strong writing, editing, proofreading, and content-development skills, with the ability to adapt messaging for different audiences and channels
• Highly organized, with strong attention to detail and the ability to manage multiple deadlines
• Strong project-management and follow-through skills
• Ability to organize, validate, interpret, and clearly communicate digital performance data
• Ability to coordinate effectively with internal stakeholders, external agencies and vendors
• Proactive, curious, and able to contribute ideas and insights that strengthen digital marketing programs
• While performing the duties of this job, the employee is regularly required to sit for long periods of time; talk or hear; perform fine motor, hand and finger skills in the use of a keyboard, telephone, or writing
• The employee is frequently required to stands; walk; and reach with arms and/or hands
• Specific vision abilities include close vision, distance vision, depth perception and the ability to adjust focus
• The employee will spend their time in an office environment with a quiet to moderate noise level

Benefits:

• Free parking at the Boston office
• Free on-site gym
• Free cafeteria at the Boston office
• Auto allowances and gas cards for certain roles
• Access to market-leading medical benefits
• Access to emotional and mental health benefits
• Dental insurance plans
• Vision insurance plans
• Virtual care options for physical therapy and primary care
• Generous paid time off