Coordinator, Growth Marketing (WNBA Sirens)

Rock Entertainment Group operates a sports and entertainment organization encompassing the Cleveland Sirens, Cavaliers, Charge, Monsters, and Rocket Arena. The Growth Marketing Coordinator will support the planning, execution, optimization, and analysis of omni-channel email, push notification, SMS, and chatbot marketing campaigns, with a primary focus on building the Cleveland Sirens’ database and strategy for its inaugural 2028 season.

What you'll do:

• Assist with the organization’s omni-channel marketing efforts by utilizing best practices, optimizing for conversion, engagement, and retention across email, push notifications, SMS, and the organization’s chat bot technology partner
• Help maintain the email marketing calendar and manage email production for each of our organization’s teams and arena with a focus on the Cleveland Sirens
• Build and maintain omni-channel journeys and automations mainly focused on lead generation and warming
• Coordinate creative assets with design team from all areas of the organization to ensure all email content is on brand, consistent in style, quality and voice while advising on best practices and template improvements
• Lead QA process; be held accountable for the accuracy, timeliness, and consistency of all executed campaigns
• Play a key role in the implementation and refinement of UTM tracking and other link tracking initiatives to monitor and report on sales performance, optimizing campaigns based on data insights and ensuring continuous improvement in sales strategy execution
• Communicate monthly KPI reports to highlight performance trends and sales revenue generated from email, push notifications, and SMS marketing efforts
• Ensure deliverables and email/push/SMS deployments stay on schedule
• Assist with email, push, SMS signup acquisition and generation strategy
• Analyze user feedback across email, push, SMS, and chatbot channels to help identify areas for improvement and implement necessary adjustments
• Other duties as assigned

What they're looking for:

• * Bachelor's degree in a related field
• * Project management skills to manage calendars and creative assets within a deadline-driven environment
• * Desire to grow into a business leader while working well in a team environment
• * Desire to seize opportunities and take initiative without needing to be told
• * Working knowledge of HTML/CSS, preferably with experience specific to emails
• * Knowledge of email best practices and CAN-SPAM compliance
• * Familiarity with responsive email design a plus
• * Attention to detail without compromising speed in execution
• * Ability to communicate effectively with multiple audiences
• * Excellent written communication skills with focus on ad copy
• * Must be organized, highly motivated and team-oriented
• * Maturity, professionalism, and a strong work ethic are essential

Benefits:

• Healthcare
• Dental
• Vision
• Retirement