CRM Marketing Coordinator

Custom Ink is hiring a CRM Marketing Coordinator to execute email, SMS, and direct mail campaigns and manage CRM segments and customer data. The role also supports campaign reporting, testing, and cross-functional collaboration to improve targeting and customer experiences.

What you'll do:

• **Campaign Execution:** Create and deploy email, SMS, and Direct Mail campaigns, ensuring they are accurate and consistent with the Custom Ink brand. You will be responsible for setting up campaigns, managing assets, and scheduling sends using our CRM platform
• **Customer Data Management:** Maintain and manage CRM segments and customer profile data to ensure accurate audience targeting and personalized messaging
• **Reporting and Analysis:** Support campaign measurement by pulling reports, gathering and analyzing performance data, and identifying key trends. Your work will contribute to our ongoing efforts to optimize the customer journey
• **Cross-Functional Collaboration:** Work with internal teams like Site and Sales to help draft creative briefs and provide customer insights, ensuring our marketing initiatives are customer-centric
• **Testing Agenda:** Accurate setup and reporting of A/B and multi-variate test results that inform creative and segmentation strategy

What they're looking for:

• 1–3 years of hands-on experience in CRM or data-driven marketing, with a focus on email, SMS, or Direct Mail
• Familiarity with CRM platforms: Email Service Providers (ESPs) and Customer Data Platforms (CDPs): Klaviyo, Hubspot, and Salesforce
• Understanding of how AI can be leveraged for tasks like content generation, audience segmentation, and predictive analysis
• A basic understanding of customer segmentation, personalization, and testing methodologies
• Demonstrated ability to pull reports and analyze data to surface key insights
• Excellent communication and organizational skills, with a proactive, reliable, and detail-oriented mindset
• Hands-on experience with Canva and a foundational understanding of design principles are a strong plus
• A bachelor's degree in Marketing, Digital Marketing, or a related field is preferred

Benefits:

• This is a remote position; however, to be eligible for hire, candidates must reside in a state where Custom Ink is registered to do business as an employer.
• Flexible paid time off policies and major paid holidays.
• Medical, Dental, and Vision coverage at a low cost through a PPO or HDHP plan.
• Access to virtual medical consultations through MDLIVE, and mental health services through some of our preferred partners.
• Up to 14 weeks of fully paid parental leave for birthing parents (6 weeks STD + 8 weeks of parental leave).
• 8 weeks of fully paid parental leave for non-birthing parents.
• Adoption assistance.
• Pet insurance.
• Caregiver leave.
• Fertility benefits.