Customer Marketing Analyst

Blain's Farm & Fleet is a family-owned retailer seeking a Customer Marketing Analyst to support customer-focused marketing and business growth. The role analyzes customer, transactional, and behavioral data; develops segmentation, personalization, reporting, and CRM strategies; and provides data-driven insights to support customer retention, acquisition, and leadership decisions.

What you'll do:

• Provide customer analytics using SQL and Snowflake to extract, analyze, and interpret large and complex datasets across multiple sources
• Pull, manage, and analyze data from Customer Data Platforms (CDPs) to support audience segmentation, customer targeting, personalization, and measurement
• Partner cross functionally with Marketing, Merchandising, Private Brand, E‑commerce, Research, Store Operations, and other teams to understand business needs and deliver data‑driven insights
• Analyze customer shopping behavior, transaction data, and engagement patterns to inform customer strategy, lifecycle optimization, and business decisions
• Measure brand performance at each stage of the customer lifecycle and build data driven CRM campaigns with marketing operations to support brand goals
• Apply advanced tools, analytical skills, and experience to integrate website behavioral and transaction data with other data platforms and conduct statistical analysis
• Use consumer data platform tools to manage and execute audience segmentation strategies based on data-driven customer insights
• Independently identify business questions and opportunities, assess key drivers, and recommend data‑supported solutions
• Transform findings into compelling presentations, including graphs, charts, or dashboards, aimed at answering key business questions and present to Senior Leadership and Key stakeholders
• Design, build, and maintain Power BI dashboards that improve efficiency, consistency, and accessibility of recurring reporting and insights
• Use sophisticated analytical or problem-solving techniques to identify root cause to issues
• Consult with leadership partners to define analytical priorities, success metrics, and data needs for critical initiatives

What they're looking for:

• 1 - 3 years of analytics and insights experience
• Bachelor's Degree preferred in field such as business analytics, statistics, research
• Experience supporting forecasting, predictive analytics, attribution, or marketing mix modeling initiatives is preferred
• Experience with customer segmentation and lifecycle analytics is preferred

Benefits:

• Associates hired into a full-time role will become eligible for the following benefits effective their 91st day of full-time employment: Medical, Prescription, Dental, Vision, Short & Long Term Disability, Life Insurance, Ancillary Benefits, Identity Theft Protection, Pet Insurance, Etc.
• All major Holidays & Birthday off
• Advanced Leadership Training Programs: build the skills to grow your career
• Associate discount on name brands like Carhartt, Under Armour, STIHL, Milwaukee Tool, DeWalt & much more!
• Internal recognition programs that support an engaged workplace
• 401(K) with company match