Digital Acquisition Marketing Intern

Golden Pet Brands is dedicated to creating a world where pets live longer, healthier lives. They are seeking a Digital Acquisition Marketing Intern to assist in executing and optimizing data-driven digital acquisition campaigns, providing hands-on experience in digital marketing and analytics.

What you'll do:

• Assist in planning, executing, and optimizing digital marketing campaigns across paid search, social media advertising, display advertising, and other relevant channels
• Collaborate with the content marketing team to ensure landing pages and marketing materials are optimized for conversions and aligned with campaign goals
• Help conduct A/B tests to analyze campaign performance, identify trends, and support optimization efforts to improve return on ad spend (ROAS)
• Gather and analyze marketing data to understand customer behavior and campaign effectiveness, leveraging insights to enhance performance
• Assist in generating reports on key performance metrics and provide data-driven recommendations for improving acquisition strategies

What they're looking for:

• Keen interest in digital acquisition channels
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies
• Excellent communication and collaboration skills in a team-oriented environment
• Self-motivated with a problem-solving mindset and eagerness to learn in a fast-paced setting
• Bachelor's Degree or equivalent experience
• 0-1 year Digital Marketing experience with basic familiarity in Acquisition Marketing
• Familiarity with digital advertising platforms
• Familiarity in online direct-to-consumer marketing
• Familiarity working in SalesForce CRM
• Familiarity with A/B Testing
• Familiarity with HTML/CCS & Adobe Premiere
• Basic experience in spreadsheets (Microsoft Excel and Google Docs)

Benefits:

• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $6.1 million to date.
• Professional development opportunities with mentorship, continuous learning programs, empowering you to progress and excel in your career.
• Virtual and in-person company events, like our annual holiday party, happy hours, and virtual cooking nights, designed to cultivate connections and enhance work-life balance.