Digital Analyst (CPG)

Acosta is seeking a Digital Analyst to manage, measure, and optimize digital marketing campaigns on Kroger's advertising platform. The role analyzes campaign performance, manages tracking tools, conducts post-campaign analysis, and presents data-driven recommendations to clients and internal teams.

What you'll do:

• Execute and optimize digital marketing campaigns
• Analyze campaign performance and deliver data-driven recommendations
• Manage analytics, tagging, pixels, and tracking tools
• Conduct post-campaign analysis and identify optimization opportunities
• Present insights and recommendations to clients and internal teams

What they're looking for:

• Bachelor's degree in Business, Statistics, Economics, Mathematics, or a related field
• 1+ year of experience in digital analytics, marketing, or a related field
• Experience with Google Analytics, Google Ads, Facebook Insights, or similar tools
• Strong analytical, communication, and problem-solving skills
• Manage multiple priorities in a fast-paced environment
• Advanced Excel skills; Tableau or Power BI experience is a plus

Benefits:

• Hybrid work arrangement, in the office 3 days a week
• Hands-on experience with digital campaign strategy, client engagement, and data storytelling
• Opportunity to grow your analytics and marketing career