Digital Analyst I

Shift Digital is a digital marketing program optimization company. The Digital Analyst I will analyze complex data across digital marketing, customer leads, website performance, inventory, and sales; develop Power BI reporting solutions; and deliver actionable insights and recommendations to clients and internal stakeholders.

What you'll do:

• Collaborate with a talented team of analysts at one of Metro Detroit's Top Places to Work
• Analyze data across Website Performance, Customer Leads, Dealer Sales, Inventory, Digital Advertising, Field Training, and other business areas
• Design, develop, and maintain Power BI reporting solutions that enable data-driven decision making
• Conduct recurring and ad hoc analyses to identify trends, opportunities, and performance drivers
• Translate complex data into clear, actionable insights through effective storytelling and visualization
• Present findings and recommendations to clients and internal stakeholders
• Partner with clients and account teams to understand business goals and provide analytical guidance
• Developing traffic and advertising pacing models
• Evaluating media mix performance across digital channels
• Identifying drivers of business performance through exploratory analysis
• Delivering data-driven recommendations that support strategic decision-making

What they're looking for:

• 1-3 years of experience in analytics, business intelligence, or a related field
• Strong analytical skills and experience working with large, complex datasets
• Power BI expertise, including report development, data modeling, DAX, and dashboard design
• Ability to communicate insights through compelling data storytelling and presentations
• Experience presenting analytical findings to clients, executives, or business stakeholders
• Advanced proficiency in Microsoft Excel and PowerPoint
• Self-motivated, curious, and driven to solve business problems
• Experience with digital advertising measurement and performance analysis
• SQL query writing and data extraction experience
• Statistical analysis or predictive modeling experience
• Automotive industry experience is a plus

Benefits:

• Hybrid work arrangement: 4 days/week in the Birmingham, MI office and 1 day/week remote