Digital Analyst I - Web Analytics

GM Financial is a global provider of auto finance solutions and the wholly owned captive finance subsidiary of General Motors. The Digital Analyst I will support marketing intelligence by analyzing data, measuring and optimizing marketing activities, developing reports and dashboards, and providing actionable recommendations to improve customer and dealer marketing.

What you'll do:

• Deliver analysis, insights, and recommendations to support enhancements of GM Financial’s consumer and dealer marketing
• Collaborate with business stakeholders to understand goals, objectives, establish KPIs and ensure valid and reliable measurement and tracking
• Support GMF products and business units by developing reporting that monitors behavior and performance of marketing campaigns and channels
• Effective communication about results to different internal audiences
• Identify data discrepancies and collaborate with Integration and Developer teams for support

What they're looking for:

• Basic understanding of digital analytics concepts, including KPIs, web performance measurement, customer behavior analysis, and conversion optimization
• Working knowledge of Adobe Analytics or Google Analytics, including reporting, segmentation, workspace analysis, calculated metrics, and audience creation
• Familiarity with Adobe Customer Journey Analytics (CJA) concepts, including cross-channel analysis, customer journey measurement, and data visualization
• Knowledge of Adobe Target and common testing methodologies, including A/B testing, personalization, targeting strategies, and test result interpretation
• Experience developing and maintaining dashboards and reports in Power BI
• Understanding of web analytics implementation concepts, including events, eVars, props, tags, data layers, and tracking validation
• Knowledge of marketing and digital channel performance measurement across web, mobile, email, paid media, and customer self-service experiences
• Strong attention to detail with the ability to identify data quality issues and collaborate with technology teams to resolve discrepancies
• Ability to manage multiple projects and priorities in a fast-paced environment
• Strong verbal, written, and presentation skills with the ability to communicate findings to both technical and non-technical audiences
• Passion for leveraging data and analytics to improve customer experiences and business performance
• High School Diploma or equivalent required

Benefits:

• 401K matching, available on day one
• Bonding leave for new parents: 12 weeks, 100% paid, available on day one
• Tuition assistance, available on day one
• Training, available on day one
• GM employee auto discount, available on day one
• Community service pay, available on day one
• Nine company holidays, available on day one
• Competitive pay and bonus eligibility
• Flexible hybrid work environment, with 2 days a week in the office