Digital Analyst, MDS Media Operations

Marriott International is a global hotel company with a centralized Marriott Digital Services team providing digital solutions for its hotels. The Digital Analyst, Media Operations manages and executes paid media campaigns, analyzes performance, optimizes strategies, coordinates with internal teams and vendors, and supports reporting, training, and development of new media services.

What you'll do:

• Create, manage, and optimize paid media campaigns for clients across a variety of platforms
• Analyze performance of campaigns and adjust strategies accordingly
• Review briefs and campaign requests to ensure complete and clear intake of all strategy creative requests
• Responsible for the exploration and discovery of viable new media channels
• Identifies opportunities and leads development and prioritization of Marriott Digital Services outlet & rooms media solutions
• Continually updates and aligns paid media strategies with new and emerging best practices, to improve quality, effectiveness, and efficiency
• Create timelines, instructions, and potential needs for future projects
• Creates new workflows, training guidelines and documentation (as needed) to continually improve paid media tactic quality and effectiveness
• Responsible for the daily execution of paid media strategy & tactics, including campaign builds, ad creation, launch, optimization, and reporting
• Complies and keeps paid media guidelines documentation and standards up to date, to ensure quality, consistency, and adherence to Marriott’s global digital strategy
• Works cross-functionally with the Media Consultation Team to ensure campaigns meet the mark and drive client satisfaction
• Collaborates with the Digital, Global Media, and other teams to ensure alignment of media strategies

What they're looking for:

• BS/BA degree preferred from an accredited university or related experience in Business Administration, Hospitality, Marketing, Communications, Advertising, related field, or equivalent experience/certification
• Strong interpersonal and communication skills, impeccable organization, and unsurpassed attention to detail
• BS/BA degree preferred
• Related work or internship experience strongly preferred(digital marketing, paid media, client services, communications, etc)

Benefits:

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• Full-time positions also offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave and educational assistance.
• Washington Applicants Only: Employees will accrue paid sick leave, 0.077 PTO balance for every hour worked and be eligible to receive a minimum of 9 holidays annually.
• HQ based roles are generally hybrid and require regular in-office presence at the assigned location.