Digital Commerce Optimization Analyst (Hybrid)

Belk is seeking a Digital Commerce Optimization Analyst to improve the digital shopping experience across onsite search, product recommendations, personalization, and AI-powered shopping tools. The role manages optimization activities, analyzes performance data, develops reporting, and partners with cross-functional teams to improve customer engagement, conversion, and ecommerce revenue.

What you'll do:

• Own day-to-day management and optimization of onsite search, including search rules, boosting, slotting, relevancy, and merchandising strategies
• Monitor search performance and identify opportunities to improve search results, product discovery, conversion, and revenue
• Analyze search reporting to identify trends, anomalies, opportunities, and areas requiring optimization
• Partner with merchandising, digital, technology, and analytics teams to ensure search results align with customer intent and business priorities
• Develop and execute search optimization strategies based on customer behavior, product performance, seasonal trends, and business objectives
• Continuously identify opportunities to test and improve search performance
• Manage and optimize AI-powered shopping experiences, including the AI Shopping Assistant
• Own inputs, content, configuration, and ongoing optimization of the experience
• Analyze performance to understand customer engagement, conversion, revenue contribution, and overall site impact
• Identify opportunities to improve the customer experience, expand use cases, and increase adoption and effectiveness
• Monitor performance and proactively recommend enhancements, tests, and new opportunities
• Stay current on emerging AI and ecommerce optimization capabilities and identify ways to improve the customer journey

What they're looking for:

• 1–3 years of experience in ecommerce, digital merchandising, digital analytics, site optimization, search, marketing, or a related field; equivalent analytical or relevant experience will also be considered
• Strong analytical and problem-solving skills with the ability to identify patterns and turn data into actionable recommendations
• Proficiency with Microsoft Excel, including the ability to work with large datasets, manipulate data, identify trends, and create meaningful analysis
• Exceptional attention to detail and a strong sense of ownership
• Curious mindset with a natural desire to understand why something is happening and what can be done to improve it
• Comfortable learning new technology, platforms, and tools
• Strong organizational skills and the ability to manage
• Multiple priorities and detailed workstreams
• Ability to think creatively and "outside the box" when identifying optimization opportunities
• Strong written and verbal communication skills
• Ability to work effectively with cross-functional partners across ecommerce, merchandising, technology, analytics, and marketing
• Demonstrated initiative, resourcefulness, and a willingness to take ownership rather than waiting to be told what to do