Digital Marketing Analyst

iPullRank is seeking a Digital Marketing Analyst to support its SEO and Content Strategy teams. The role researches organic search performance and helps develop programs to improve conversions through site audits, keyword and persona research, content opportunities, competitive analysis, and reporting.

What you'll do:

• Conduct keyword research and gap analyses
• Work with Analysts to perform Persona- and Buyer’s-Journey-Driven Keyword Research
• Work with Content Strategy to determine content opportunities for client sites
• Run technical site crawls, working with SEO Engineers
• Perform competitive and market opportunity analysis to identify actionable insights
• Translate data into clear, actionable insights for internal teams and client-facing deliverables
• Contribute to new business by supporting inbound marketing efforts and researching new business pitches

What they're looking for:

• We are looking for someone who has an interest in and some level of experience in SEO who can also support content strategy initiatives
• Around 1-2 years of professional experience, ideally in an agency, in-house marketing, or similar work environment
• Strong skills in applications such as Excel (pivot tables, vlookups required), Google Sheets, PowerPoint, and Google Slides
• + Advanced Google Sheets skills for large datasets, complex formulas, and data transformation
• Understanding of search engine ranking factors
• Working familiarity with industry-standard SEO tools such as SEMRush, Ahrefs, Screaming Frog, and Botify
• Proficiency with Analytics packages and Google Search Console
• Possess strong written and verbal skills
• Has a level of comfort and desire to try new things and learn in an environment of support
• Strong analytical mindset and skills, excellent problem-solving skills
• Extremely detail-oriented
• High level of initiative and curiosity and work well in a team environment

Benefits:

• 100% Medical, Dental, and Vision insurance
• 3 weeks of vacation
• Paid sick days and holidays