Digital Marketing Analyst Intern

Pillar4 Media is a digital media company focused on helping consumers make healthier lives through trusted resources, product reviews, and supportive communities. The Digital Marketing Analyst Intern will analyze large datasets, optimize digital advertising and marketing performance, support experiments, and develop actionable insights using tools such as Excel, SQL, and PowerBI.

What you'll do:

• Analyze revenue, conversion, and traffic data to drive business decisions, optimize channels, and strengthen partnerships
• Actively manage and optimize paid media accounts across platforms like Google Ads, Microsoft Ads, and Facebook Ads
• Build tools, dashboards, and analytics solutions used daily by business leaders to monitor performance and uncover growth opportunities
• Collaborate with teams across SEO, Product, Engineering, and Design to identify areas for improvement and drive measurable results
• Own key initiatives that improve profitability, efficiency, and digital marketing performance
• Dive into large datasets to identify trends, optimize performance, and make actionable recommendations across sites, channels, pages
• Learn how to navigate and execute within digital advertising platforms such as Google Ads, Microsoft Ads, Facebook Ads, and Google Analytics
• Support keyword-level analysis, automated bidding strategies, creative testing, and campaign optimization to drive profitable growth
• Turn complex datasets into digestible analyses and visualizations using tools such as Excel, SQL, and PowerBI
• Design and run experiments across our portfolio to improve our users experience & improve yield" to what our team does
• Build, clean, and analyze data to support daily decision-making and cross-functional projects
• Own tests and contribute to execution strategies, reporting back on results and insights to senior leaders

What they're looking for:

• Openness to feedback and collaboration. You'll be working closely with folks across different teams, so you'll need to be open to the process and accepting of feedback and critique
• Strong communication skills, with the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team
• Pillar4 Culture buy-in: Act with Focus, Get After It, Build the Team, and Grow Without Limits – those are our values, and we expect you to live them every day
• Entrepreneurial spirit: we act like entrepreneurs. Our team members are incredibly driven, agile, goal oriented, and are always up for a challenge

Benefits:

• Real-world, hands-on experience at a fast-growing digital media company
• Work directly with subject matter experts in SEO, editorial, creative, paid media, revenue operations, and analytics
• Gain hands-on experience in digital marketing, analytics, and performance optimization
• Receive direct feedback from senior leaders on strategy and execution
• There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects
• Opportunity to grow new skills and learn from subject matter experts in creative, branding, content strategy, SEO, paid media, and more
• Opportunities to take part in quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of local communities
• A team culture with a real interest in each other and an emphasis on making work fun