Job details
- Location
- Milwaukee, WI
- Work type
- Hybrid
- Compensation
- $60,000 - $70,000/yr
- Visa
- Sponsorship available
- Posted
- 2 weeks ago
- Apply on
- apply.workable.com
About this role
Lightburn is hiring a Digital Marketing Associate to support digital marketing for client accounts, with a primary focus on reporting and dashboards. The role also supports analytics, paid media, and email campaigns, and communicates performance insights and data issues to account managers.
What you'll do:
- Build and maintain client reports and dashboards in Data Studio
- Pull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platforms
- Check every report for accuracy before it goes out
- Flag data issues and tracking gaps early
- GA4/Google Tag Manager set up on new sites
- Track KPIs including traffic, engagement, conversions, and ROAS across channels
- Give account managers the context they need ahead of client meetings
- Build, schedule, and QA email campaigns, then report on how they performed
- Support paid media setup and trafficking in a variety of ad platforms
- Other support as needed
What they're looking for:
- To be successful in this role, you have some marketing or analytics experience
- You pick things up fast
- You form opinions and share them
- You ask questions early instead of guessing and hoping
- You care about getting the details right, especially with numbers
- You dig past the dashboard number to find out why a campaign actually worked
- You have an entrepreneurial spirit and the instinct to own what you touch
- Around 2 years of exposure to digital marketing or analytics. An internship, coursework, a side project, or a job where you touched marketing data can count if it's relevant
- You've spent time in GA4, Meta, or a dashboard tool and want to go further
- You're comfortable in Excel
- You can explain what a number means to someone who doesn't work in data
- Experience using AI tools as part of your workflow
Benefits:
- Generous vacation
- Flexible schedule
- Dental and medical insurance
- 401(k)
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