Milwaukee, WI

Digital Marketing Associate

Hybrid$60,000 - $70,000/yrPosted 2 weeks agoVisa Sponsorship

Job details

Location
Milwaukee, WI
Work type
Hybrid
Compensation
$60,000 - $70,000/yr
Visa
Sponsorship available
Posted
2 weeks ago
Apply on
apply.workable.com

About this role

Lightburn is hiring a Digital Marketing Associate to support digital marketing for client accounts, with a primary focus on reporting and dashboards. The role also supports analytics, paid media, and email campaigns, and communicates performance insights and data issues to account managers.

What you'll do:

  • Build and maintain client reports and dashboards in Data Studio
  • Pull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platforms
  • Check every report for accuracy before it goes out
  • Flag data issues and tracking gaps early
  • GA4/Google Tag Manager set up on new sites
  • Track KPIs including traffic, engagement, conversions, and ROAS across channels
  • Give account managers the context they need ahead of client meetings
  • Build, schedule, and QA email campaigns, then report on how they performed
  • Support paid media setup and trafficking in a variety of ad platforms
  • Other support as needed

What they're looking for:

  • To be successful in this role, you have some marketing or analytics experience
  • You pick things up fast
  • You form opinions and share them
  • You ask questions early instead of guessing and hoping
  • You care about getting the details right, especially with numbers
  • You dig past the dashboard number to find out why a campaign actually worked
  • You have an entrepreneurial spirit and the instinct to own what you touch
  • Around 2 years of exposure to digital marketing or analytics. An internship, coursework, a side project, or a job where you touched marketing data can count if it's relevant
  • You've spent time in GA4, Meta, or a dashboard tool and want to go further
  • You're comfortable in Excel
  • You can explain what a number means to someone who doesn't work in data
  • Experience using AI tools as part of your workflow

Benefits:

  • Generous vacation
  • Flexible schedule
  • Dental and medical insurance
  • 401(k)
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About Lightburn