Digital Marketing Associate

Reelcraft Industries, Inc. is seeking a Digital Marketing Associate to support its digital marketing operations and content-development activities. The role manages website and eCommerce activities, supports HubSpot CRM and marketing automation, produces digital content, analyzes performance, administers social media, and promotes responsible use of approved artificial-intelligence tools.

What you'll do:

• Support, maintain, and optimize Reelcraft’s WordPress website and content management system, including routine content updates, page quality, functionality, and coordination of technical issues
• Assist with the development, administration, and continuous improvement of eCommerce activities and related digital customer experiences
• Serve as a trained backup for HubSpot customer relationship management and marketing automation activities, including data quality, campaign support, workflows, forms, lists, and reporting within assigned authority
• Assist with marketing-funnel measurement, digital performance analysis, and preparation of actionable reporting for the Sales & Marketing team
• Capture, produce, edit, organize, and publish digital content across approved channels, including website, email, video, social, and other marketing platforms
• Support social media administration and internal digital-communication needs while following company brand, quality, confidentiality, and approval standards
• Promote the responsible adoption of approved artificial-intelligence tools within Marketing and serve as a resource for practical, compliant use across the broader Reelcraft team
• Coordinate with internal stakeholders, vendors, and external partners to complete digital projects, resolve issues, and maintain accurate schedules, assets, and documentation
• Monitor digital tools and practices, identify improvement opportunities, and build knowledge of Reelcraft products, customers, markets, and manufacturing operations

What they're looking for:

• Bachelor's degree in marketing, digital marketing, communications, business, information systems, or a related field, or an approved equivalent combination of relevant education and directly related experience
• Zero to three years of experience in digital marketing operations, content production, web-focused marketing, or a related discipline
• Practical exposure to a WordPress production environment or comparable content management system
• Working knowledge of HubSpot or a comparable customer relationship management and marketing automation platform
• Ability to organize multiple assignments, maintain accurate digital content and data, and coordinate effectively with internal teams and external partners
• Curiosity, sound judgment, and comfort learning and responsibly applying approved artificial-intelligence tools
• Valid driver's license and driving record acceptable under company policy
• Ability to work occasional extended hours and travel as business needs require
• Work is performed primarily in an on-site office environment within an industrial manufacturing business and involves extended computer use, visual review of digital content, communication, and coordination with internal teams and vendors
• The position may frequently enter manufacturing areas where noise, moving equipment, and required personal protective equipment are present
• The role involves sitting and standing, keyboard and mouse use, verbal and written communication, and occasional local or business travel
• The employee must be able to lift and move up to 50 pounds in connection with essential work, with or without reasonable accommodation