Digital Marketing Coordinator

Frette is hiring a Digital Marketing Coordinator to support day-to-day digital marketing initiatives across E-Commerce, Hospitality, and Retail. The role coordinates email and SMS campaigns, content and creative assets, performance reporting, campaign tracking, and cross-functional execution.

What you'll do:

• Support the execution of digital marketing initiatives across E-Commerce, Hospitality, and Retail
• Manage the day-to-day scheduling and execution of Email and SMS campaigns, ensuring campaigns are accurate, on-brand, and launched on time
• Support the Social Media Manager to develop and maintain integrated content, Email, SMS, and social calendars
• Developing campaign messaging and content based on seasonal priorities, product launches, promotions, and brand initiatives
• Work closely with Graphic Design to brief, coordinate, and manage creative assets for Email, SMS, paid media, and other digital channels
• Coordinate the timely delivery of creative assets and campaign materials across Marketing, E-Commerce, and external partners
• Monitor and develop reports for Email, SMS and paid media performance, tracking key Digital Marketing KPIs and identifying trends and opportunities
• Build and maintain UTM tracking codes for internally managed marketing campaigns
• Partner with the CRM team to monitor Email and SMS customer databases, list growth, engagement, and deliverability
• Assist with campaign setup, testing, QA, and troubleshooting across digital marketing platforms
• Maintain awareness of competitor activity, digital marketing trends, and relevant industry and technology developments

What they're looking for:

• Comfortable working with data and using performance metrics to identify trends and insights
• Familiarity with Email and SMS marketing platforms and an understanding of Email/SMS best practices
• Strong organizational and project management skills, with the ability to manage multiple campaigns and deadlines simultaneously
• Experience with Google Analytics or a similar analytics platform
• Basic knowledge of HTML/CSS
• Strong proficiency in Excel, PowerPoint, and Word
• Proficiency utilizing AI tools such as Claude or ChatGPT for data analysis
• Strong attention to detail, particularly when reviewing creative, copy, links, tracking, and campaign setup
• Resourceful, collaborative, curious, and a creative problem-solver
• 1–3 years of experience in Digital Marketing, E-Commerce, CRM, or a related field
• Experience within luxury, fashion, home, or lifestyle is highly preferred
• Experience with or exposure to marketing automation, CRM, or Email such as SalesForce Marketing Cloud platforms is highly preferred

Benefits:

• Hybrid: 3 days in-office, 2 days remote