Digital Marketing Coordinator

Magid is a manufacturer, distributor, and importer of hand protection and safety products. The Digital Marketing Coordinator supports the execution, monitoring, reporting, and optimization of paid advertising and affiliate marketing programs across search, shopping, marketplace, and emerging paid media channels.

What you'll do:

• Review Google Merchant Center feed errors on a daily basis, identify issues impacting product visibility or campaign performance, and coordinate with internal teams or vendors to support timely resolution
• Update daily channel revenue reporting and paid search trackers to provide visibility into performance across Google Ads, Microsoft/Bing Ads, affiliate marketing, and other paid advertising channels
• Conduct routine Google Ads and Microsoft/Bing Ads campaign reviews, including monitoring spend, revenue, ROAS, traffic quality, conversion trends, campaign health, product performance, and potential optimization opportunities
• Support weekly search term and landing page reviews for Google Ads to identify relevancy issues, customer intent trends, content gaps, and opportunities to improve campaign performance
• Perform negative search term harvesting for Google Ads and help maintain clean, efficient campaign targeting
• Maintain customer lifetime value, channel attribution, and performance reporting updates to support leadership visibility into paid media effectiveness
• Support monthly Amazon Ads budget updates, analysis, and reporting by reviewing spend, performance trends, campaign opportunities, and budget pacing
• Assist with Google Shopping feed optimizations and updates, including monitoring product eligibility, feed quality, listing accuracy, and opportunities to improve product discoverability
• Support Co-Op reporting, Commission Junction corrections, affiliate program updates, and routine paid marketing reporting needs
• Update IP address exclusion lists on a quarterly basis to help block internal or irrelevant traffic from paid campaigns where applicable
• Prepare SKU-level performance reporting for Google and Bing campaigns to help identify top-performing products, underperforming products, and opportunities for bid, budget, feed, or landing page improvements
• Support new campaign launches across Google Ads, Microsoft/Bing Ads, affiliate marketing, and future paid advertising initiatives, including potential paid social channels

What they're looking for:

• Foundational knowledge of paid search advertising, including Google Ads and Microsoft/Bing Ads
• Strong Excel skills, including sorting, filtering, formulas, lookups, pivot tables, and working with campaign, product, and revenue datasets
• Ability to review reporting data, identify trends or anomalies, and communicate findings clearly
• Detail-oriented with strong organizational skills and the ability to follow recurring processes accurately and consistently
• Strong written and verbal communication skills with the ability to collaborate across Marketing, Creative, IT, Product Content, Inventory, Marketplace, and vendor teams
• Self-starter with the ability to manage recurring tasks, meet deadlines, communicate blockers, and support multiple priorities at the same time
• Willingness to learn new paid advertising platforms, reporting tools, marketplace tools, and future advertising channels, including paid social
• Bachelor's degree in Marketing, Business, eCommerce, Analytics, Communications, or a related field preferred; equivalent internship, coursework, certification, or hands-on experience may also be considered
• 0–3 years of experience in digital marketing, paid search, affiliate marketing, eCommerce, reporting, marketing operations, or a related field preferred
• Experience with Google Ads, Microsoft/Bing Ads, Google Merchant Center, Google Analytics, Commission Junction, or similar marketing tools preferred
• Experience working with product feeds, channel reporting, campaign tracking, or eCommerce performance reporting preferred
• Familiarity with Google Merchant Center, Google Shopping feeds, product data quality, and paid search tracking preferred

Benefits:

• Health, dental, vision, life and disability insurance
• Bonus plan
• Participatory 401k retirement plan
• Company provided Profit Sharing
• Participation in Magid Paid Time Off (PTO) Policy
• 9 Paid Holidays