Digital Marketing Coordinator

Minneapolis College of Art and Design is an art and design educational institution seeking a Digital Marketing Coordinator. The role plans and produces email, web, multimedia, and social media content for prospective students and other external audiences while maintaining MCAD’s brand and editorial standards.

What you'll do:

• Manage the production of multimedia content for digital marketing
• Oversee the planning and production of email marketing initiatives to prospective undergraduate and graduate students using best practices
• Implement organic social media strategy. Create, monitor, and report on paid social media campaigns to college stakeholders
• Review and evaluate web content for accuracy, performance, and audience relevance
• Maintain editorial voice and quality for electronic materials for external audiences and college messaging
• Gather information from diverse sources throughout the college to develop online materials. Establish the source of truth of content and the process for delivering the content on the web
• Research current trends and best practices in higher-education web and greater web fields. Implement updates to web content accordingly
• Perform other duties as assigned
• Represent MCAD’s vision, mission, and values
• Create and embrace a community of equal opportunities and inclusivity
• This position has supervisory responsibility for student employees

What they're looking for:

• Bachelor's degree or equivalent in interactive media, graphic design, communications, marketing, or a related field, required
• Two (2) years of writing and digital content production experience, required
• Demonstrated understanding of digital communication practices, required
• Strong interpersonal, communication, and organizational skills, required
• Demonstrated self-starter with strong time management skills and attention to detail, required
• Overall proficiency in Google suite, email, and basic computer concepts, required
• Strong writing skills and  familiarity to Chicago Manual of Style, required
• CRM database experience, preferred
• HTML/CSS proficiency, preferred
• Experience with social media, preferred
• Basic Drupal (Content Management System) understanding, preferred
• Appreciation of the visual arts and working with artists and designers, preferred

Benefits:

• Medical insurance
• Dental insurance
• Vision insurance
• Health Savings Account (HSA)
• Flexible Spending Account (FSA)
• 403(b) retirement plans
• Commuter benefits
• Employer-paid basic life insurance policy
• Short-term and long-term disability coverage
• 35-hour work week