Digital Marketing Coordinator

United Legwear & Apparel Co. is a global designer, manufacturer, and distributor of legwear and apparel. The Digital Marketing Coordinator will support the execution and optimization of paid media campaigns, managing the full campaign lifecycle across various platforms to drive revenue growth and customer acquisition.

What you'll do:

• Manage day-to-day campaign execution across digital marketing platforms supporting DTC sites, Amazon, and retail media; monitor delivery, pacing, and performance daily, troubleshooting anomalies and surfacing optimization opportunities
• Manage product catalogs and feeds for dynamic product ads, and support audience creation, segmentation, retargeting, and prospecting in partnership with the CRM team
• Track monthly spend and budget pacing across brands and channels, support invoice management and spend reconciliation with agency and platform partners, and maintain the paid media campaign calendar and organized vendor records
• Coordinate creative asset requests and deployments with internal creative teams and agency partners, ensuring all units are on spec and on time; brief creative teams on high-performing, on-brand ad assets
• Partner with the CRM team on audience strategy, and prepare presentation-ready recaps and performance summaries for the Director of Digital Marketing and senior leadership
• Coordinate A/B tests across creative, copy, audiences, and landing pages; maintain testing calendars and document learnings to inform future optimization
• Monitor platform updates and emerging ad formats across Google, Meta, TikTok, and Amazon Advertising, bringing relevant opportunities to the team
• Support ULAC's affiliate marketing programs and co-op digital programs for wholesale partners such as Target and Walmart, coordinating calendars, assets, and reporting
• Deepen platform expertise across Meta Ads Manager, Google Ads, TikTok Ads Manager, and Amazon Advertising through hands-on campaign management and ongoing platform training
• Build fluency in attribution modeling, conversion tracking, and reporting tools such as GA4 and Looker Studio

What they're looking for:

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field
• Strong analytical skills, with proficiency in Excel and Google Sheets
• Solid grasp of core paid media metrics (ROAS, CPA, CAC, CTR)
• Highly organized, with strong attention to detail and clear written and verbal communication skills
• 1–3 years of experience in digital marketing, paid media, or e-commerce; relevant internship experience considered
• Familiarity with Meta Ads Manager, Google Ads, and/or TikTok Ads Manager
• Hands-on campaign management experience in Meta Ads Manager and/or Google Ads
• Experience with Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display)
• Proficiency in GA4; familiarity with Looker Studio or similar reporting tools
• Understanding of attribution models and conversion tracking
• Experience with Shopify or a similar e-commerce platform

Benefits:

• Medical, Dental, and Vision Insurance
• Fitness Reimbursement
• Short-Term and Long-Term Disability Insurance (100% Employer Paid)
• Group-Term Life Insurance (100% Employer Paid)
• Group-term Life Accidental Death and Dismemberment Insurance
• Employee Assistance Program (EAP)
• 401(k) Retirement Plan (including employer matching of up to 4.5%)
• Pet Insurance
• Paid Time Off (PTO) and Sick Leave
• Bereavement Leave