Digital Marketing Specialist

Champions Group is a provider of essential home services, and it is seeking a Digital Marketing Specialist to support its digital marketing function. The role administers digital marketing platforms, leads AI-powered speed-to-lead integrations, supports SMS campaigns, analyzes Local Services Ads performance, and optimizes lead generation and response outcomes.

What you'll do:

• Serve as the digital marketing SME for AI integrations, maintaining a deep understanding of performance trends, benchmarks, and business impact across platforms
• Configure and launch AI speed-to-lead integrations with relevant digital marketing platforms (LSA, Yelp, HomeAdvisor, etc.)
• Conduct thorough testing to ensure proper setup prior to go-live
• Partner with divisional marketing leads to build and launch SMS marketing campaigns, ensuring proper configuration, performance analysis, and ongoing recommendations
• Collaborate with vendor contacts to resolve issues and implement campaign enhancements
• Partner directly with Google LSA representatives to analyze performance trends, troubleshoot account issues, influence ranking factors, and execute optimization strategies that maximize qualified lead generation and market competitiveness
• Report on key LSA performance metrics including call answer rates, message response rates, and lead volume
• Audit speed-to-lead integrations regularly to ensure proper connectivity and remediate issues as they arise
• Train call center teams on responding to LSA message leads and proper lead grading
• Maintain a deep understanding of market-level LSA competition, identifying emerging trends, competitive threats, and optimization opportunities to maximize ad prominence and qualified lead generation
• Administer and maintain secure access to all digital platforms
• Support the onboarding and verification of new marketing accounts, including Google Ads, Local Services Ads (LSA), and Google Business Profiles (GBP). Coordinate with internal stakeholders to obtain required legal documentation and serve as the primary liaison with Google throughout the verification process

What they're looking for:

• 1–2 years of digital marketing experience
• Detail-oriented with strong project management skills and follow-through
• Strong communicator with the ability to work across multiple levels of the organization
• Comfortable managing shifting priorities in a fast-paced environment
• Analytical mindset with reporting experience
• Ability to understand the broader digital marketing ecosystem — recognizing how individual components affect performance both within and outside their direct scope, and escalating to the appropriate stakeholders when needed
• Ability to access digital marketing platforms and analytics dashboards, extract relevant data, and interpret key performance metrics
• This position operates in an office environment and requires the ability to remain in a stationary position for extended periods of time
• Frequently operates a computer and other standard office equipment
• Occasionally moves items up to 20 pounds
• Ability to communicate and exchange accurate information with internal and external stakeholders is required
• Must be able to work under centrally controlled fluorescent lighting

Benefits:

• Health insurance: Comprehensive medical, dental, and vision coverage
• Retirement plan: 401(k) with company match
• Paid time off: Generous vacation, holidays, and sick leave
• Training and development: Ongoing opportunities for professional growth and advancement
• Company culture: A supportive, inclusive, and dynamic work environment focusing on teamwork and employee satisfaction