Digital Marketing Specialist @ Stuller

Stuller is a company with an in-house, full-service Marketing team that promotes its products and services through innovative campaigns and strategic initiatives. The Digital Marketing Specialist will support digital marketing strategy and drive E-commerce growth through paid search, SEO, social media, video advertising, site search optimization, and performance analysis. The role will also collaborate with cross-functional teams to execute initiatives and provide data-driven recommendations.

What you'll do:

• Develop, manage, and optimize paid search, display, video, and social media advertising campaigns
• Conduct keyword research and competitor analysis to identify opportunities for growth and campaign improvement
• Monitor campaign performance, manage advertising budgets, and provide recommendations to maximize return on investment
• Support ongoing search engine optimization (SEO) efforts to increase organic traffic and website visibility
• Collaborate on website content, landing page optimization, and conversion rate improvement initiatives
• Analyze and report on digital marketing performance across paid search, SEO, email, retargeting, website marketing, and other digital channels
• Develop insights and recommendations using marketing data to support strategic decision-making
• Partner with Marketing, IT, Sales, CRM, Strategic Analysis, and other teams to execute and enhance digital marketing initiatives
• Stay current on industry trends, emerging technologies, and best practices within digital marketing
• Assist with additional digital marketing projects and responsibilities as needed

What they're looking for:

• Bachelor's degree in Marketing, Business, Informatics, or a related field, or equivalent professional experience
• 1–3 years of experience in digital marketing, including SEO, SEM, paid advertising, and marketing analytics
• Experience with Google Analytics, Google Ads, keyword research, and digital marketing reporting
• Strong analytical and problem-solving skills with the ability to interpret data and make actionable recommendations
• Excellent written and verbal communication skills
• Strong attention to detail and ability to manage multiple projects simultaneously
• Experience with social media advertising, retargeting, email marketing, and conversion rate optimization
• Working knowledge of HTML, CSS, JavaScript, and Microsoft Excel
• Experience building reports and analyzing data within business intelligence platforms such as MicroStrategy
• Familiarity with Google Search Console, landing page optimization, and link-building strategies
• Self-motivated learner who stays current on evolving digital marketing trends and technologies
• Ability to collaborate effectively across teams and share knowledge with others