Director of Creator Strategy & Online Media
Job details
- Location
- Dauphin County, Pennsylvania
- Work type
- Hybrid
- Compensation
- $90,000 - $110,000/yr
- Posted
- 4 days ago
- Apply on
- governmentjobs.com
About this role
About the Department
Governor Shapiro’s Director of Creator Strategy and Online Media leads one of the most active creator programs in American state government. Governor Shapiro has built a national reputation for innovative creator work and this role is responsible for building on and sustaining that momentum, expanding existing relationships with podcasts, streaming and online media channels, growing the Governor’s national creator network, and ensuring creator strategy and online media are a core part of our communications strategy, integrated alongside content and press. This role will also be responsible for building on constituent outreach channels to meet Pennsylvanians where they are at and build community-based partnerships programs that incorporate online and offline activations.
This position brings established relationships in the creator and podcast space, has managed high-profile partnerships from brief to publish, and understands the nuances of making these collaborations land in a government context.
Position Duties
This role leads creator strategy and online media efforts that help share the Governor’s message across a variety of platforms. Work involves building strong partnerships with creators, podcasts, and online media while also supporting outreach that connects with communities across Pennsylvania. This position reports directly to the Director of Digital Strategy, and will:
- Creator Strategy Leadership: Set the direction for creator partnerships and determine which collaborations best support communication goals
- Media Coordination: Identify podcast and online media opportunities, secure appearances, and support preparation for the Governor’s involvement
- Relationship Development: Maintain and grow creator networks by building connections with agencies, managers, and industry partners
- Narrative Support: Shape online messaging that supports major announcements and initiatives through creator engagement
- Production Oversight: Lead creator interviews and shoots by coordinating logistics, location needs, and post-production work
- Cross Team Collaboration: Partner with the Office of Communications, Legislative Affairs, Policy, and the Deputy Chiefs of Staff to ensure alignment on messaging and partnership opportunities
Work Schedule and Additional Information:
- Full-time employment
- Work hours are 9:00 AM to 5:30 PM, Monday - Friday, with a 60-minute lunch. Due to the 24/7 nature of the agency, work outside of standard business hours is required.
- Telework: You may have the opportunity to work from home (telework) part-time, up to 1 day per week. In order to telework, you must have a securely configured high-speed internet connection and work from an approved location inside Pennsylvania. If you are unable to telework, you will have the option to report to the headquarters office in Harrisburg. The ability to telework is subject to change at any time. Additional details may be provided during the interview.
- Salary: In some cases, the starting salary may be non-negotiable
- You will receive further communication regarding this position via email. Check your email, including spam/junk folders, for these notices.
Minimum Qualifications
QUALIFICATIONS
Minimum Experience and Training Requirements:
- A minimum of four years of professional experience in digital communications.
Additional Requirements:
- You must have a valid driver’s license.
- You must have the ability to work well in a fast-paced and highly collaborative team environment.
- You must have and be willing to form and leverage relationships within a complex creator ecosystem.
- You must have experience working well within large, complex teams.
- You must have experience running a high-output partnerships program for an elected leader, political entity and/or larger organization.
- You must have the ability to manage up and across in a complex organization, including working effectively with colleagues who have overlapping but distinct areas of responsibility.
- You must be comfortable working nights and weekends as the news cycle demands.
- You must be able to perform essential job functions.
Preferred Qualifications (not required):
- Two years, or at least one election cycle of creator-specific work in a government or campaign office
Legal Requirements:
- You must pass a background investigation.
How to Apply:
- Your application must include a resume.
- Your application must be submitted by the posting closing date. Late applications and other required materials will not be accepted.
- Failure to comply with the above application requirements may eliminate you from consideration for this position.
- All application materials and interview responses must reflect the applicant’s own experience, qualifications, and work. Applicants may use generative AI tools for preparation purposes only. Use of AI to misrepresent or falsify information, or to assist during interviews, is not permitted. Review the Guidance for Generative AI Tools & Job Seekers for additional information.
Veterans:
- Pennsylvania law (51 Pa. C.S. §7103) provides employment preference for qualified veterans for appointment to many state and local government jobs. To learn more about employment preferences for veterans, go to www.pa.gov/agencies/employment/how-to-apply.html and click on Veterans.
Telecommunications Relay Service (TRS):
- 711 (hearing and speech disabilities or other individuals).
If you are contacted for an interview and need accommodations due to a disability, please discuss your request for accommodations with the interviewer in advance of your interview date.
The Commonwealth is an equal employment opportunity employer and is committed to a diverse workforce. The Commonwealth values inclusion as we seek to recruit, develop, and retain the most qualified people to serve the citizens of Pennsylvania. The Commonwealth does not discriminate on the basis of race, color, religious creed, ancestry, union membership, age, gender, sexual orientation, gender identity or expression, national origin, AIDS or HIV status, disability, or any other categories protected by applicable federal or state law. All diverse candidates are encouraged to apply.
Benefits
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See the total value of your benefits package by exploring our benefits calculator.
Health & Wellness
We offer multiple health plans so our employees can choose what works best for themselves and their families. Our comprehensive benefits package includes health coverage, vision, dental, and wellness programs.*
Compensation & Financial Planning
We invest in our employees by providing competitive wages and encouraging financial wellness by offering multiple ways to save money and ensure peace of mind including multiple retirement and investment plan options.
Work/Life Balance
We know there’s more to life than just work! Our generous paid leave benefits include paid vacation, paid sick leave, eight weeks of paid parental leave, military leave, and paid time off for most major U.S. holidays, as well as flexible work schedules and work-from-home opportunities.*
Values and Culture
We believe in the work we do and provide continual opportunities for our employees to grow and contribute to the greater good. As one of the largest employers in the state, we provide opportunities for internal mobility, professional development, and the opportunity to give back by participating in workplace charitable giving.
Employee Perks
Sometimes, it is the little “extras” that make a big difference. Our employees receive special employee-only discounts and rates on a variety of services and memberships.
For more information on all of these Total Rewards benefits, please visit www.employment.pa.gov and click on the benefits box.
*Eligibility rules apply.
Supplemental Questions
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Agency Information
EmployerCommonwealth of PennsylvaniaAddress 613 North StreetHarrisburg, Pennsylvania, 17120 Website http://www.employment.pa.gov