DreamLab Marketing & Community Outreach Coordinator (Hybrid, part-time)

Girl Scouts of Northern New Jersey serves girls and adult members across northern New Jersey and operates DreamLab, an experience center focused on STEM, life skills, entrepreneurship, and outdoor learning. The DreamLab Marketing & Community Outreach Coordinator will promote programs, create marketing and social media content, maintain engaging on-site displays, and build relationships with schools, organizations, and community partners.

What you'll do:

• Create and update flyers, posters, signage, digital graphics, handouts, and other promotional materials for DreamLab programs, events, field trips, troop experiences, birthday parties, rentals, and special initiatives
• Develop engaging social media content, including graphics, captions, photos, reels, stories, and short-form videos that showcase DreamLab opportunities and experiences
• Capture, organize, and maintain a library of photos, videos, participant highlights, and other content for use across marketing and communication channels
• Develop audience-specific messaging and materials for Girl Scout members, families, educators, homeschool communities, community partners, renters, and other stakeholder groups
• Maintain a marketing and outreach calendar to ensure programs, events, and other opportunities are promoted effectively and well in advance
• Maintain and regularly refresh DreamLab posters, signage, showcases, and displays to ensure the space remains current, welcoming, and engaging
• Create monthly and seasonal displays highlighting heritage and awareness months, Girl Scout initiatives, community celebrations, and other relevant themes
• Help ensure that the DreamLab’s physical and visual presentation reflects the Girl Scout brand and the energy of its programs and experiences
• Build awareness of DreamLab through ongoing outreach to schools, libraries, recreation departments, municipalities, youth-serving and cultural organizations, nonprofits, businesses, and other community partners
• Distribute promotional materials and identify newsletters, community calendars, social media groups, listservs, local events, and other channels that can expand DreamLab’s visibility
• Represent DreamLab at community events, fairs, school programs, and other outreach opportunities, as needed
• Cultivate relationships with community partners to generate program participation, referrals, rentals, and collaborative opportunities

What they're looking for:

• Experience in marketing, communications, social media, community outreach, graphic design, event promotion, or a related area
• Strong written communication and visual storytelling skills
• Experience creating content using Canva or similar design platforms
• Comfortable creating social media graphics, short-form video, reels, and other digital content
• Strong organizational skills and ability to manage multiple projects and deadlines
• Comfortable initiating outreach and building relationships with community partners
• Ability to tailor messaging for different audiences
• Interest in youth development, education, community engagement, experiential learning, or Girl Scouting
• Ability to work independently while collaborating with a broader team
• Occasional evening or weekend availability for programs or community events may be required
• Membership in GSUSA is required upon employment and annually thereafter (cost covered by the Council)
• Experience promoting youth, educational, nonprofit, museum, recreation, or community-based programming

Benefits:

• Membership in GSUSA is required upon employment and annually thereafter (cost covered by the Council).